of the clarkson law firm. ryan, thank you for making the time for us today. thanks very much for having me. all right. so you filed a suit. the defendant is the match group, which i understand owns about a dozen dating apps, including the popular hinge and tinder. what are you alleging about them and their products? >> yeah, what we're alleging is that these apps are are designed specifically to addict users. um, there is a tagline that one of the apps uses that the app is designed to be deleted, implying that it's designed to help people find love. but what they're really designed to do is to trap users into in a cycle, an endless cycle of ever increasing subscription fees and, um, and turning them into addicts. >> how did the suit come about? >> well, you know, our law firm is a public interest law firm. we filed some groundbreaking lawsuits over the past year against big i, against google, openai, um, microsoft, just to name a few, in connection with the way in which their algorithms, um, uh, you know, are creat

secretly doing everything in its power to capture and sustain paying subscribers and keep them on-app ryan clarksonsix behalves what about these apps make them addictable >> it is the gamification of relationships. the instant scroll features, the use of rewards, the ever-increasing subscription fees. >> reporter: match whole hearted by disagrees, calling the lawsuit ridiculous and writing, we actively strive to get people on dates every day and off our apps an e-harmony survey found 9 in 10 singles believe they are addicted and 7 in 10 think it has a negative impact on their mental health while criticism of dating apps focuses on adults, it comes as tech companies face scrutiny for addictive features and contributing to the youth mental health crisis. who all say they strive to keep people safe. clarkson hopes his lawsuit and others alike help slow the scrolling in a screen-weary world. >> we all need to shed a light on any of these technologies that foment addiction. >> reporter: psychologists suggest take things slowly it is not a numbers gape focus on one or two dating apps and set aside time f