. >> hedge fund investor ryan kavanaugh things hulu is on the right track. >> it is a really good timebe in the content creation world, amazon, netflix, hulu, google, at&t and verizon and now cnn. from everywhere you look, whether it be traditional suppliers, over-the-top suppliers, digital suppliers, nondigital, there is a content frenzy. it is really creating an opportunity where we can give the content the consumer wants over the platform they want at the cost they want. other studios are still stuck in the legacy of putting this out in one way. a little bit more fighting, potentially. >> what is the deciding factor on whether you go to a new platform first? you have tons of television content, a company like netflix, maybe we can try original movies. you have lots of options on where you can put your film and television first. how do you decide? no first, we really come our model is giving the consumer what they want. it sounds funny, not everybody's model, the joe keitel is our is funny, it is not everybody's model. the joe keitel, you have guys who are 50 years old who run a stud