the company is also playing the cfo with ryan mcgee from qualcomm. it slashed the price twice since its debut in july. what is next for the company to do? is bob mcdonnell. thank you for joining us. what went so wrong at gopro? >> the problem you've got is this is a company that's been trying to promote themselves originally as a media company and as a bigger vision player. people have recognized it's a hardware company that has an audience that quite radically is somewhat limited. -- quite frankly is somewhat limited. we pretty much have what we need, and this is the reality they are starting to face. to nicket's listen woodman on the call just moments ago talking about the competition. take a listen. >> in several respects, business is good. however, our growth rate has slowed as some analysts have attributed this to competitive and the ability to address a market beyond our core customer. that is not how we see it. emily: if that's not the reason, if it's not competition, what is? i'm not sure he is acknowledging reality. there absolutely is compe