ryanair. this is a ge pivot. ryanair is poised to place an boeinglion order for jets. ryanair has pushed boeing for a new version of the plane which has more seats. kari lundgren joins us now with the details. good morning. i was thinking that ryanair just place a massive order for the old version of the 737. here they are about to place a massive order for the new version as well. >> absolutely. they made the order early last year and they said at the time that they were interested. there were maybe a few tweaks that they wanted with the plane. a lot has happened with ryanair tints they placed that order. i cap asking every time i spoke to michael o'leary. it has kept on getting the lady. now, they are suggesting that they are nearing the point. there is going to be an announcement later. ryanair has had so much on their plate in terms of image revamp. you do wonder if part of the delay in getting this order out alsot only the delay, but making analysts and the market convinced that their whole revamp of their image was actually going to work and that customers would

where they never face ryanair competition. easyjet says, if you look at our network, there isn't that much overlap. that is becoming less and less the case. low-cost and european discount sector will be looking at this order and scratching their head and seeing where he is putting those planes. >> big conference next week in london on this. kari lundgren. stay tuned. we are speaking to the ryanair ceo. he is on around 4:00 p.m. london time. stay tuned for that one. also, ukraine and pro-russian rebels sign a cease-fire deal but it is already in jeopardy. we assess the risks and the rewards. that is coming up next. ♪ >> welcome back. you are watching "the pulse." let's talk about cable. the british pound versus the united states dollar. polling has raised significant concerns surrounding whether or not we see scotland making a bid for independence next week. the implications of that are beginning to be understood. the pricing in of it is continuing. you see what is happening with the pound. 1.6120. we lost a significant amount

for is what it is all about ryanair.does is trailing -- adidas is trailing in the united states. let's have a quick look at u.s. futures. equity markets taking a pause at the moment. down and eight. >> thank you very much. you might be irish. i just don't see you flying ryanair. the chief executive of goldman billionlps oversee $935 in assets. thanks for coming to the show. let's start with friday. i would say it is a big mess. not too cold. not too hot. the fed might not raise rates a cousin of it. in your mind does that goldilocks growth speak to growth more jim -- more generally? >> it missed the numbers economists were hoping for. that being said, the three trend is giving confidence. we see them try to go through the numbers. we didn't see the decline you usually have in july. we see pretty confident people in the u.s. story and growth. not seeing a completely goldilocks story. >> where do i position myself as an investor? is it equity? >> we have seen an increase in equity. one thing that has been aroundly interest

it's very tough situation, playing right into the hands of airlines like easyjet and ryanair.yjet has been focusing on paris. if you're a business traveler, looking to fly on air france or hectored passionately flown on air france, are you booking on easyjet? they're not too bad, they are on time, they are not striking, maybe we will do it again. >> it looks like easyjet and ryanair are the winners. what does this mean for air france going forward? if they cannot compete with the likes of ryanair and easyjet, which both want to target the business traveler, what is left for them? >> you have different models. british airways has focused on hub,oping the unit for the and then they have the discount airline they bought. actually bought a hold low-cost airline to make this work. you have air france -- sorry, german wings and left gonzo trying to develop -- and moved luftehansa trying to develop this, which is what air france has been trying to do, ufthanza has had better luck with it. markets,ng on the bond the italian tenure is up, the banishedces -- this tenure is up. we will t

it would not be ryanair but a sister company. off with a customer base in europe, 86 main passengers all over europe. we are europe's biggest airline. you could see $10 fares across the atlantic. >> what is your biggest issue? is it unions? -biggest issue we have is getting enough aircraft to satisfy customer demand all over europe. at the moment is deal directly with the pilots and cabin crew. we negotiate with them directly, they get more pay and we get more productivity. all of our pilots are very happy. they are locked into fixed pay increases for the next five years. negotiate pay cuts and job cuts. is there an opportunity that ryanair is not captioning it -- capturing it? >> there is. we have grown as the largest airline by being cheap and cheerful. between 7% of our passengers are traveling on business. we have launched a business product. you pay a $40 premium and you have fast tracked to airport security. carry-on. bag no fees. >> and that is enough. to start a need business only airline? >> those days are over. >> is th

they've also ryanair was in a very good mood -- the boss of ryanair was in very good mood expand they wanted to out of france. the next step of the story, if the contracts of the violence would be the same as air france. in other words, the pilots want the low-cost airline to have the same contract with the pilots. the silos,t change these incredibly well-supported silos within french industry. >> i am absolutely convinced, when i look at how successful large corporations in france have been, france also looking at its scientific and technological capabilities would be able to rival germany and do even better than germany in some sectors of the economy. it's just that it cannot remove the shackles that constrain economic growth. i think this is true in general in europe. i think renzi keeps making promises. he keeps touring the world. he is now in the u.s. making the right noises. but the real test is next monday generalcalls the directorate of the democratic party. and he must find a compromise solution that will not split the party but will deliver a liberal market reform that is cr

the option has been there for big corporate's to go with other airlines, not ryanair.eries of deals with the distribution systems. he wants business travelers to ridfly with ryanair. things are changing. some certainties in life. one is we will see strikes at big legacy carriers. we have that clearly. another is that michael o'leary will be forced to change his mind. >> on business travel, a new website. mobile boarding passes. seating. they are going all out. >> the friendly face of ryanair. >> when i used to work in the aviation, there was a joke that the ryan air complaints department was a fax machine. >> there are some to truth to that, sadly. but he watched easyjet doing great business. what you're are seeing are the fringes of the model. they are centering around a nicer model, trying to take costs off but dealing with scale. >> you spoke with him. >> we talked to him about this. he now increasingly sees himself as a retailer. listen to the answer about changing the model here. also listen to the change in tone, how he ceases company. >> -- sees his company. gro

ryanair putting a lot of capacity into europe. paris is putting more capacity on.ng 320. they are buying a lot. is clear in focus of development. easyjet will -- in portugal and in dash. there facing the competition. those competitors are going to continue to increase. they have to do something. to react quickly, the problem is ,ith union and the way it works the way air france operates, it will take time. a consolidation will a core. that is something that will happen. consolidation will occur. it is something that will happen to fivethe next three years. >> i spoke to the boss of your legacy the other day. a thinks this is going to be bloodbath. that winter is going to be tough. the process be accelerated? i think you are at the industry level. you are not looking to what is happening in europe and on the they arecling, benefiting from that. they are also facing tough capacity. would that accelerate a little bit? yes. it is not going to happen quickly. >> thank you. to take a break. we will be back in a couple of minutes. ♪ >> welcome back. you are watching "the

ryanair also put in options to buy 100 more. also today the ceo of boeing's commercial airplanes business said the planemaker is being pressured to raise the production rate of a 737 jetliner. shares of the aerospace giant shot up more than 2 1/2%. >> another dow member making news today, general electric. at 122 years old, ge continues a makeover aimed at turning itself into a high growth industrial infrastructure company with a significant finance arm. the latest step in that transformation, the sale of its iconic appliance brands to sweden's electrolux. shares of the general electric industrial giant were flat today as a lot o investors wonder what's next for ge. mary thompson takes a look. >> it's been a busy 2014 for jeff immelt. in his 13th year on the job, he's made big moves to create what he called a culture of simplification at the conglomera conglomerate. the latest step in that simplification? selling the appliance business to electrolux for $3.3 billion. here's chip blankenship, ceo of the division. >> it's become h

if you put that in context, ryanair has 300 planes. small ambitions, but so important in terms of the profitability of the company. >> if you are thinking over flipping over, lufthansa, you are not looking any better. >> they will also be striking tomorrow out of frankfurt. this is embarrassing for the ceo. he said last week that early this week he was going to be coming to the pilots with a revised offer. or sayhe gets to do anything, they are saying they're going to strike. they will do whatever they can to ensure there are some flights. they will be getting volunteers, they will have management pilot doing flying. >> i wonder who will actually do that tomorrow. >> you never know. >> thank you very much. talking of travel, of next, we have an exclusive for you. we are going to be live with the chiefs of tui travel. that is coming up on "the pulse." ♪ >> good morning, everybody. let me bring you an exclusive. travel have agreed on their merger. combine and it will be listed on the london stock exchange. joining us, the tui ceo and the

that was the ryanair chief executive speaking to our colleagues. boeing shares climbed higher. biggest move higher on the dow jones industrial average off the back of the deal ryanair just described. just to bring you up to date, u.k. prosecutors claim alstom paid 6.6 million euros in bribes over six years for transport contracts. the unit was charged for corruption in july and allegedly india, poland, and tunisia. prosecuted they could face a ban in the european union. begin as early as next month. the brand is owned by jab, which could sell its stake. to be chu has a valuation of $1 billion. facebook's valuation is the 22nd largest company in the world and toyota.on shares have risen more than 9% since the end of to live. betting thee company will continue to capitalize on the future of mobile. another company hoping to do that is twitter. consumers can purchase directly from tweeps. twitter is partnering with a cardny to save credit information. it is the first part of a long strategy. another tech company we will talk about today is apple. apple is flirting with a record hi

easyjet has done very well and ryanair.those things, in terms of you have credits you might continue flying with air france and lufthansa. if you are not a regular, you might be looking for different ways. >> thank you very much, kari lundgren, our aviation reporter. we will take a break. yvonne king abdicates -- the bond king abdicates. what's next for pimco? the company's next move, when we come back. ♪ good morning. you are watching "the pulse." we are live on bloomberg tv, streaming on your tablet, and bloomberg.com. the kiwi is being crushed. let's show you what is going on. down pretty aggressively versus the dollar. the reason for this, the central bank has been selling the currency during august. here's the kicker. the prime minister, former head of fx at merrill lynch, is indicating he sees the currency falling significantly from here. that is the move we have seen this morning. according to the prime minister, more to come. what else are we watching? we are joined by hans nichols in berlin. anna edwards in birming

ryanair is europe's largest discount carrier.u. >> telling time can be quite routine but that is not the case if you are fortunate to wear president eisenhower's rolex. how about a rare first issue of playboy magazine or maybe a signed photo of albert einstein? with details on these items and how you can bid on them, i am joined by bobby livingston of rr auction. let us start talking about a watch, a particular watch that was given to president eisenhower. you go ahead and tell the story. >> when general eisenhower was a five-star general, rolex approached him and presented him with a watch. it is number 150000 and they gave it to him for saving europe from nazi germany. he loved it. there is a lot of documentation between them. he wore this watch into the white house. what makes it so important is when rolex presented him this watch, it was not a brand of prestige or power. once president eisenhower was photographed wearing it, rolex began to transform into the brand it is today. we feel it is the most important rolex ever offer

ryanair, easyjet, because of proposed changes to landing fees.n terms of having a broad portfolio of u.k. assets, you want to make or have made a big shift in the portfolio to the big exporting companies. is downside risk. this debate in scotland will color the debate on the u.k., with they be faced in referendum. >> inc. you very much. -- thank you very much. >> let's move on. there about 40 minutes from start of the european equities session. futures indicating stocks will open. my machine is frozen. we will tell you soon though. back in a sec. >> welcome back. just got details on the newest eu sanctions. let's get the latest from hans nichols from berlin. what have we got? >> the sanctions have been published. we have united aircraft. what is interesting is we are getting precise companies. isore all we really knew state owned companies owned by russia. specific. weg more and have a complete list name all of the companies. condition onntire how you roll these sanctions back. immediately. these it is contingent on what is happening. 28 sanction

the likes of ryanair. >> that's right what we see is the ability to develop into a low-cost carrier.t it would have enabled them is effectively to compete on a cost basis. >> we talk about levers that you can pull, you talk about fuel cost but they can't control it. proportion youin look at 30% fuel costs and 30% wage growth. fuel cast they're not able to control. for air france if they can't expand a budget subsidiary is this the beginning of the end? if you look at the other european players they will manage to make their mark on this carrier segment. you think of lufthanse, and aig with a low-cost subsidiaries. in the future how it will develop is on shore. they are losing important slots at airports and that is obviously of -- a win. you might as well have a 51% stake if you're making announcements that the even the company isn't making. >> we have to remember the ceo of air france is an employee of the french state. that's going to take the headlines. let's talk about the money. >> you have to realize that airbus is now an integrated company. it has come -- taken a decade to get

are companies like ryanair and easyjet? saying we should be expecting good numbers for easyjet. they have built up -- >> they operate strongly out of paris. a little less so. you might see buses and trains benefiting. >> this is indefinite. there is no sense of two weeks or three days time. it is ongoing. >> at this point, it ends friday. monday you sought extended for another week. if you are seeing the pilot union, they one of the government to start getting involved. the government, you might start seeing a little bit. the french government has seen it as and verisign. you might start seeing more involvement. -- terry lundgren -- kair air travelen, our reporter. richard branson says version galactic will go to space. he has announced a partnership with grey goose, which will venture.he space bloomberg caught up with the virgin group founder in an interview. that we willfident go to space before the end of this year. obviously, that is not very long to go. rockets. us up was the it took us a lot longer to build rockets th

they are trying to expand that so it can compete with the likes of ryanair and easyjet.it has 41 planes. they want to grow to 100. they want all the pilots to be paid a little bit less. air france pilots don't want this. they want everybody to be paid the same amount. that is the issue. >> are there issues for lufthansa. we have another strike at that airline as well. >> it seems like a rough week for long-haul travelers. there it is retirement benefits that are the issue. it is a slight embarrassment for lufthansa. the ceo was going to be coming to the pilots, to the crew, with a revised offer. before he gets to say anything, they are on strike tomorrow. this is their long-haul unit out of frankfurt. 380's the the a- flagship operation. they have yet to come out with a precise outline of what flights are going to be canceled. they are going to try to get volunteers. the ceo is actually a pilot and can fly. 380 but he cann a- fly a-320's. rough day if you are an airline ceo. >> or a passenger. thank you very much indeed. we will continue to monitor events and bring you t

i want to fly ryanair. how am i getting there? >> one option is to go by private jet.ave been doing a story about people that are pooling to fly private jets together. they are flying on a service called victor, sort of like the expedia for private jets. it gets them up in the morning. they will be coming back in the evening. if you can afford 1800 pounds, it is a good deal for a private jet ar -- private jet. >> thank you very much, kari lundgren. why gold mayhour, be dragging down the big sport companies. stay with us for that. here are two pairs we are watching. dollar-yen, 108.93. euro-dollar, 1.2748. withll bring you the why derek holt penny. he has some big calls on where those currencies go from here. stay with us. ♪ >> welcome back to "on the move ." you know what time it is. 30 minutes into your trading day. this is how things are shaping up. ftse 100 right about session lows. the dax down in frankfurt. more losses. the losses are piling up. german consumer confidence matches that of german business confidence. it had south. plenty of concerns. what can the ec

andw they have easyjet ryanair. above they have challenges. they are being squeezed.hey have got this labor problem in their home markets, very high labor costs. they need to restructure. want to renegotiate with their pilots. we could be at the beginning of the end or the middle process. the ceo says he will come back with an offer next week. we will see if they have any resolution. >> i am sure there will be some upset people in germany. the people who have the privilege of flying private air jets will be happy. for me there is not enough of this. watch to rule them all released by apple? we think so. if you want to discuss apple and the launches from last night follow me on twitter. ♪ >> welcome back to "on the move ." we are 30 minutes into the trading day. let's see how things are shaping up. ftse 100 down by 0.3%. david cameron heads to scotland to rally the troops. get people to vote no to scottish independence. i will be talking about bank of england governor mark carney. special three stocks to watch right now. mark barton is going to deliver this. ferrari, t

the likes of britain's easy jet, ryanair, slicing into the profits as they expand into paris. the french national air lining w was to boost its own offering. but the pilots don't get the $100,000 start salary nor the meal aloipss and all refused to work until they did. on sunday, talks failed, but the snpl union which represents the pilots agreed to call the strike off. it said, the conditions of social dialogue were not met, but we decided to meet our responsibilities by lifting the strike and continuing discussions. >> essentially routes in europe are being expanded, not so much the long haul roots, but the median hall routes around europe will be. that, again, is an issue that the pilots union is concerned about. >> reporter: the union says talks can continue in what it calls a calmer setting. paris's skies are about to get busy. the question is will they stay that way. >>> when we come back on "eva bee's jamboree" - disagreement among american leaders over the way to win the fight against i.s.i.l. and the aftermath of a deadly eruption in japan. you're watching "al jazeera

ryanair, cut price carriers, as they expand the routes in paris. the national airline response was to bolster its own offering, but the pilots do not get the generous salary, that is $100,000 to start, nor the meal allowances of their air france colleagues, and they were refusing to work until they did. on sunday, talks failed, but the snpl union which represents the pilots, agreed to call the strike off. saying the conditions of social dialogue were not met. but we decided to meet responsibilities by lifting the strike. >> essentially they are expanding the route network in europe. it's not so much that the long haul routes will be operated, but certainly some of the medium hall roots around europe itself will be. and that, again, is an issue that the pilots union is concerned about. >> reporter: the union says talks can continue in what it calls a calmer setting. paris's skies are about to get busy. will they stay that way. >>> china marked an important birthday. it's the 2,565th anniversary of the birth of the philosopher confucius. celebrations

. >> boeing moving on what we expect to be an order $11 billion of 737s from ryanair. >> ryanair.n mcnerney was on "mad money," look lots of orders out there. we had air leasing company say, we'll take up any slack. i'm concerned about boeing because of the dollar. because of i think that -- i think the europeans have said, all right, enough already. let's start giving our airbus a discount by ruining the euro. haven't even started with the scots. scotland's going to -- >> deutsche's report, be avery afraid on the implications for the pound. how do you portion out the debt if this thing happens? it's going to be complicated. >> i just kind of -- i think paul krugman did an excellent piece in the "new york times" about the hazards of it. frankly, no one's thinking about this, and that's what happens. if you're in britain, you're -- are they going to keep the currency, not keep the currency? something to watch. the poll, maybe we shouldn't read too much into the sample, if you have a currency and you -- it's strong as the pound and think, wow, maybe the pound doesn't hold up, who wa

. >> a deal with ryanair helping them along. that one reason.ce, potential up side to 150 bucks. either one of those would give them a pop. david: yahoo! up on alibaba. >> why not. new highs. [closing bell ringing] david: kind of a mixed day in trading. in fact market information on individual stocks, individual sectors. you see the nasdaq still posted a gain, solid gain. not very healthy one. russell 20:00 up a tick. -- 2000. brought down on s&p and individual stock values that got hit today. really important day for indices on particular stocks. we'll go through all the dias "after the bell" starts right now. liz: as we've been mentioning in the last hour we're awaiting news of the real actual sentencing of mathew martoma, the former sac capital trader. insider trading is the charge. he was convicted. let's break down today's action. michael binger, grade i can't investor senior portfolio manage

ryanair is flying from these main airports. we have been talking about business friendly policies.re advertisements pitched out the business travelers. kong sayters in hong teargas and riot police will not keep the more way. . >> time for today's company news. analysts say yahoo! shareholders could stand to reach $11 billion. the proposals include yahoo! selling stake in ali baba and yahoo! japan emerging with advertising rival aol. netflix is set to make its big-screen debut. teaming up with weinstein company to release a sequel to crouching dragon, hidden tiger. and i complex next year. and the ecb needs to take more action. >> i think they have to do more at the moment. all we are seeing in -- is anxiety. there is no offset from fiscal policy. -- we have got to see that now across europe. >> welcome back. let's get back to our top story. the chief executive of hong kong has acknowledged that protests are likely to last more than a week. of meetingo signs the demand. demonstrators say unless that happens they will escalate civil unrest. guest. us now is our thank you for coming i

ryanair planes.lane -- they are trying to make the discount operations work.u just have to reduce the cost. that means pilot get paid less. a want everyone to have the same and stay thentract same. >> we have to leave it there. thanks for telling us about that strike. >> a report showing european companies are around one trillion euros of cash reserves. ♪ >> welcome back. i am looking at the bond index measuring global sovereign debt market. in 14.gest two-week drop it felt all the way down there. the worst performance june 13. is the fed will change it language. a jump in borrowing costs threaten -- threatens to cycle the recovery. point,ld rose i 15 basis the most for a year. the u.s. rate outlook and the strengthening economy and the united date, the gap between u.s. 10 year treasury and its peers is the highest. they are pushing the index down weeks. consecutive only a few weeks ago it was a it higher than 2012. >> today is part chart. >> the just to clarify. babad breaking news on ali before we went to the break. the initial public offering it looks like

ryanair is putting 200 new airplanes. air france wants to get transavia up to 100. want this thing to have scale, it has to operate on a pan-european basis. >> air france will have to go this way. the question is just a matter of when. the concern from the pilots are about losing air france pilot jobs. unlike the sunset -- louis this is a very different strategy. that transavia is a true no-frills business. there is no question that some kind of violation happened, but that business is something that will do very well because the strategies are different. i don't see that transavia is going to be a threat. eventually, this will have to be worked out. >> you do not see this as a threat. the pilots see it as a threat. they have been on strike for nearly two weeks now. this is 20 million operating a day for air france. wonder this becomes the next essential story -- existential story. that air france pilots are very well paid. that is well known in the industry. i don't blame them for wanting to draw a line in the sand. the fear seems to be if they let go of this fight

maybe not competitive with ryanair and easyjet, but low. it can be done.is point, it seems both with theare dealing pilot union and air france today. this may happening in. >> let us move on. the eu sharpens its teeth and says apple's tax deals with ireland and not comply with international standards. we will speak to the ceo of the american chamber of commerce for ireland. we will see you after the break. ♪ >> welcome back. you are watching "the pulse." right now, definitely an exciting subject. the eu says apple's tax deals do not comply with international standards and the company may need to prepare international subsidies. ireland is such a powerful beacon. can we talk about the direction of travel? we will talk about apple and a moment, but do you get a sense, looking at what is happening with u.s. tech companies and what they are doing in ireland that it is going to be more and more difficult to make the tax advantages were? >> i do not. i am sick -- i am speaking to you from the heart of dublin, -- are expanding their operations. they are not here

is very competitive with ryanair. looks like they are trying different ways to review it.any of them had an idea of how dramatic the environment would be. >> kari, thank you. e, the scottish play for investors. we will talk to a wells cargo capital manager on how to navigate risk in the event of an independent scotland. ♪ >> two days to go until the scottish independence a vote. david cameron has made his second trip to scotland in a week. he is warning the electorate should not underestimate the risks that would come with independents. but independence leader outlook's salmond -- alex asmond has dismissed cameron desperate. he said the next time that theron comes will be after yes vote. the international perspective with a chief investor with a from fargo who joins us paris. a good morning to you. thank you for joining us. if were the implications see a yes of vote on thursday? it would bethink good for the markets. i would expect the british pound would go down and the markets would go down in england and the eu and i think the u.s. or would do better in the short term.

we are going to hear more from the ryanair ceo on "market makers" later this morning.sportation, and a futuremissioning with driverless cars. they are making a cadillac that will not require hands-on steering wheels or a foot on pedal. matt miller joins us with more. >> they are getting in on the game. it is not totally driverless cars. do you still need an adult -- you still need an adult hopefully awake. it will be a really incredible technology if it comes on the market already in 2017. they could be the first company to market with this technology because it will be able to drive in a traffic jam. so bumper-to-bumper -- slow bumper-to-bumper traffic. returned -- doing returns and breaks. a huge issue with the recalls and the deaths think -- links to those recalls. here is what mary barra said last night. firstillac will build the in 2the catalog ctf, years. thanks to a full suite of active safety features, we believe the ctf will be one of the most, if not the most intelligent and connected vehicle on the road. >> different technology she is talking about. they ann

. >> the face of the competition coming from the likes of easyjet and ryanair. >> yes, and there is competition the middle east, and this is part of the dynamic. is universal across the industry. >> thank you so much for coming. with asia-pacific airlines. the of course, one of things we have been watching out for is what is going on with the foreign exchanges, and we look at the euro under pressure. this is in focus as we have that reserve rate decision. let's find out more from david. >> this is just about at the level of about 4:00 a.m.. is how ior a catalyst would describe it. and would that be the rba decision? it is with just about every single economist. they do expect them not to leave things at 2.5%. there is the current account deficit. expectations in the forecast, almost tripling. from the previous period, and we are talking $14 billion. we continue to watch that. and the dollar/yen, we are closer to 1450. and this is a session over in tokyo right now. what do we have? at take a look, and it is its weakest levels since the start of the year. 105.30. january 1, we have seen a breakou

boeing on ryanair agreed to buy for $11 billion with the option for another 100 for the same amount. and a tough day for u.s. automakers. morgan stanley downgrading ford and gm. saying they were pulling forward demand from the future. we end with general electric selling to electrolux. >> thank you. part of the deal is they'll keep the ge name on the appliances. like it is going away but changing ownership here. let's talk about this deal, what it means for general electric down the road and why the market seems unimpressed. bring in christopher glen and david nelson. christopher, you like this? i mean, they shopped it around. they were going to sell it before the financial crash. they took it off the market. now they have finally got a deal. is this a good deal for them or not? >> well, i think symbolically it's momentous. been in the business for 100 years and invented many of the household appliances we use today. economically, it's very, very small. you take their four largest investal segments, each of those generate profits that average over 15 times that generated by the appli