give us s some ps. how do you takee somethingng that has been saiout of context and now it is all over the e media in some many different formrms? >> this is a really great questi because witith 24/7 media,a, anythg can be taken out of context. you have to choose your words carefully. if p people turn them around, i think you have to immmmediately respond. you have to p it to context and be veryransparent about what you are talking about. it is reaeallyasy to have that happen in a campaign becse y you have somome many peoplple who o are close to whatou are doing. in a general busiss sense i think you can be measured about what youou think. the messagee is incrededibly impoportan reaffirmrming tt message over and over is incredibly important. it is the kind othing that we work oftenith our clieients on . you have to really be ccerned about all of your stakelders. nonot just the person you are talking to at the time. >> you have suchn array o of clies from m governrnment to commercicial industry.y. n yo t

s&ps off by over 11 points and part of this could be because of some of the headlines coming out of europes coming out at this point is coming from people like merkel, who is saying that at this point the fiscal pac results are good. they'll look at issues today. uk's cameron is making statements about how they need to get serious about the growth agenda in europe. seems to be missing at this point. >> maybe it got priced in on friday with the news of the expectation reached today. >>> romney and gingrich facing off in florida's primary tomorrow. joining us now is stephen ross, founder and chairman of the related companies and romney supporter and owner of the miami dolphins. you were in florida over the weekend and had a big fund-raiser for romney at your house about two weeks ago. >> about two weeks ago. >> before we came on, joe asked the right question, he said i thought you were a democrat. >> i'm an independent. >> and so how did you become a romney backer? >> well i think right now i think this country needs romney. i followed romney's career and i don't think there's anybody really