saatchi & saatchi. shoots in. what do you do? >> reach out a simple piece of advice., fix it. months and come she's taking control and leadership. she stood up and said, hey, we got this wrong. if this is what we did wrong and this is what we are going to do and we are on our way. >> ken feinberg distributes checks out. that has to be taken as a positive. the real question is, does gm look back to their past or do guys like you say, no, look forward? .> it's a combination you have the legacy and the path. they have built loyalty and good cars. over the last 40 years come a , 2 or 3. what are you going to do now to fix this problem? what are we going to do now to bring back quality and reliability? >> use digital media a constructive tool for companies in trouble? >> it's more than a tool. it's a way of life. all have to understand that we have to communicate with people. they are in control now, not the brand. you went from a full page tylenol add to all the tweets and facebook. that's not the tylenol add was successful. it was the quality of leadership. and took step

& saatchi has seen this before, with tylenol.e is the perfect person to see just how mary barra is faring. intervention taken control commission is leadership coaches stood up and say we have this wrong, this is what we're going to do, and we are on our way. >> we suggested that hiring ken feinberg, that has to be taken as a positive. the real question is, as jim looks back to their past, will the guys like you say look forward? >> it is a combination of and/and. i think over the past 40 years, at number two and number three in terms of this they have done pretty well. it is about the future. what we going to do now to fix this problem? what are we doing now to bring back quality, reliability? >> as digital media and constructed tool for companies in brand troubled? >> it is more of a tool now, it is a way of life. we are all digital native. we have to understand this market and these rants, and with to communicate with people where --y want to be vindicated where they want to communicate and how they want to communicate. >> you

empty it is just a few weeks ago me lance of spectators and millions of viewers watched the olympic saatchi and the events unfold and here tens of thousands of russian and foreign fans came here to support their favorite asteroids and national teams are right now there are builders working. and organizing the race they're preparing you for the formula one race to take place in the autumn and but right now there is an easy race silencing here and the locals are really scared because of this because they're all involved in terrorism business is. a little crimea has joined russia and this is really great about what will happen to sochi through what will be forgotten now with this. new hotels and this is one of the managed to have a little too comfortable seat is in russia for disabled people and our staff as well trained to receive foreign tourists and we have all the necessary infrastructure to exactly that will grow as well as russian tourists but so much and so the affordable tickets tickets at affordable rates are only available for people traveling to crimea. the saudi citizens social res