speaking of periscope, top vc and major twitter investor chris sacca talked a about the new app withyesterday. listen to what he had to say. >> it's been an incredible service and what we're going to see is more users coming on there and that individual is going to be not just -- individual not just compelling and drive monthly active users on the service but one of the richest troves of monetizeble data we've seen on the net. >> i mean, guys, is meerkat dead? look at the quality of this stream here from periscope, is pretty good. i've had people, you know, joining my periscope whatever you call it, at this point, subscribing, when i haven't done anything yet, because of twitter's viral effect. i mean this is pretty powerful. >> twitter is helpful. this is real time. the issue for these folks is there enough stuff cool to watch on live stream you can aggregate a big enough audience. maybe the strategy is it's not going to be huge, not millions watching one, but millions of people doing it and five people will watch each one. okay. . could be interesting. can you monetize that to adve