and 1987 dr arthur sackler died a very rich man his successful marketing strategies continue to live on a per do farm. to do began focusing on pain management 1972 they patented content a controlled drug release system produced form of believe that if they could link their 12 hour time release system content to an opioid pain reliever that could be marketed for chronic pain without the sudden rush or heroin high to the brain there is an interim logic to making lauren acting opioids because obviously convenience you know if your dose is in a day you'd also have your picks and troughs right so you wouldn't have those sudden potential respiratory depression on your own how to bridge your pain at the time open. had limited use for short term acute end of life pain neither are markets where fortunes are made you know all of their sales materials for targeted to get to get the drugs out of the oncology suites and into the hands of local practitioners to do began funding organizations that endorsed long term use of opioids for common conditions in 1993 they established partners against pain

problem experienced by most journalists covering opioid up and i would love to talk to anyone from the sackler family because you know they're smart people and this is a complicated problem but i want to hear what they say about it you know it's a family company and there is a sense that i get from talking to people that are associated with it that they feel that they've been mistreated by the media by the government by politicians. and that they feel attacked and you know i was interviewing someone who has a very high opinion of the company and very high opinion of the family. he didn't want his name used because he's like if look i stand by them 100 percent but if i give you my name then like i'll be just pillory you know people look askance at me all the internet people trolling me. and so i feel like they have this you know they would say it's a well grounded cynicism about the media and about just you know coverage of their drug i believe that. in terms of the blame for what addiction epidemic produce. as a purse shoot financial profit and the fact that they didn't care about an epidemic

originated the playbook inspired by the arthur sackler playbook producer launched a marketing campaign to sell oxycontin through multiple levels of attack. let's number one educate the medical community from 1906 to 2001 purdue conducted national pain management and speaker training conferences and resources in florida arizona and california there in appropriately influencing maybe even corrupting 5000 doctors nurse practitioners and nurses to to sell the kool-aid several videos were created named both doctors and patients to encourage the use of opioids as a long term safe methods to treat chronic pain one such video was entitled i got my life back the video centers around dr allen spano sent his patients personal success stories thanks to oxycontin i got a lot back now may i can enjoy every day. since i've been on this new pain medication and i have not missed one day of work these videos were seen by about 15000 doctors through direct marketing seminars and medical school the world is driven by a dream shaped by. the dares thinks. we dare to ask. in the troubled 19 seventies a group