sackler. on the board during this time to the case of the board of directors and members of your family with reports of concern about the abuse over prescription opioids? >> i'm sorry it is hard to hearing your connection keeps cutting out. >> i think somebody is not on mute i can hear everybody find one - - fine and i have noticed in my background. >> can you hear me? >> i can now. >> please make sure everybody is on mute so the congresswoman can be heard with our questions and so mr. sackler can be heard please mute all the background. >> is a true produce staff where they provided updates including members of the family was so-called reports of concern about the abuse of prescription opioids? >> i don't remember those reports of concern that you are detailing. i don't remember those at all. remember reports about the abuse and diversion program in general but not specifically what you are referring to. >> so purdue pharma was more proactive in investigating whatever you call them the inform

their intellectual people they care about science cancer research on arts a 3rd brother dr arthur sackler revolutionised form a suitable advertisers are there originated a blitz style marketing of drugs aimed at general practitioners through medical conventions as with well known doctor endorsements direct mailing and a sales force giving out free samples and perks. for the response you know wand and trust there's 963 campaign for the new tranquilizer value counted it as a safe non-addictive stress reliever women particularly were targeted to cure the every day stress of being a wife and mom valuing became the 1st $1000000000.00 profit drug leading to an

and 1987 dr arthur sackler died a very rich man his successful marketing strategies continue to live on the per do farm. to do began focusing on pain management 1972 they patented content. controlled drug release system produced form of believe that if they could link their 12 hour time release system content to an opioid pain reliever it could be marketed for chronic pain without the sudden rush or heroin high to the brain there is an inherent logic to making war knocking opioids because obviously convenience you don't hear a doses in a day but you'd also have your picks and troughs right so you wouldn't have the sudden potential respiratory depression on your own how to bridge your pain at the time opioids had limited use for short term acute end of life pain neither are markets where fortunes are made you know all of their sales materials for targeted to get to get the drugs out of the oncology suites and into the hands of local practitioners to do began funding organizations that endorsed long term use of opioids for common conditions in 1993 they established the partners against

the sackler family members have resigned from the board.t would take until 2010 for purdue pharma to release a tamper-resistant version of the oxy pill. >> oxycontin finally reformulated so you can't just crush it and inject it or snort it anymore. and you see something else going on at the same time, which is the medical profession starts to get a bit more hesitant about prescribing. and the third element is you se element is you see a big crackdown on the pill mills. >> news off the arrests and prosecutions of suspected pill mill operators filled local news casts. >> more than 20 people arrested two weeks ago, accused of stockpiling oxycontin by getting prescriptions from different doctors. >> richard pay earned the nickname dr. ocracy one prescription at a time according to prosecutors. >> the tighter controls on oxydid little to slow the spread of the opioid epidemic. in many ways, it was too late. those addicted to opioids were already looking for new ways to get high. before long, drug cartels rushed in to meet the demand with an even

originated the playbook inspired by the arthur sackler playbook. campaign to sell oxycontin through multiple levels of attack. educate the medical community from 996 to 2001 conducted national pain management and speaker training conferences and resources in florida arizona and california in appropriately influencing maybe even corrupting 5000 practitioners. nurses to. several videos were created named both doctors and patients to encourage the use of opioids as a long term safe methods to treat chronic pain. one such video was entitled i got my life back the video centers around dr allen and his patients personal success stories thanks to oxycontin back now. they. have been on this new pain medication i have not missed one day of work these videos were seen by about 15000 doctors through direct marketing seminars and medical school. last week. what does this tell us about the state of america is there still a place to disagree. importantly does the idea of a loyal opposition still exist. this disinfection technician used to be the boss in his old

most journalists covering people preordered picked up yeah would love to talk to anyone from the sackler family because they you know they're smart people and this is a complicated problem but i want to hear what they say about it you know it's a family company and there is a sense that i got from talking to people that are associated with it that they feel that they've been mistreated by the media by the government by politicians. and that they feel attacked and you know i was interviewing someone who has a very high opinion of the company had very high opinion of the family. he didn't want his name used because he's like if look i stand by the 100 percent but if i give you my name then like i'll be just pilloried you know people look askance at me all the internet people trolling me. and so i feel like they have this you know they would say it's a well grounded cynicism about the media and about just you know coverage of their drug i believe that. in terms of the blame for opioid addiction epidemic produce. purse shoot financial profit and the fact that they didn't care about an epidem