it is sacrilgious, and every kid out there loves the legos. >> but, gary, it is nothing wrong with theming that, because leg egos are not going away. >> exactly. i did not see a problem with it. i think that it is going to be dumb, and it is not going to have the effect that it wants, and if they want to raise their hand and say that lego is evil and as a loyal libertarian i would say they have the right to speak up, and it will probably just end up raising the profile for lego. but i think that people might buy more. >> and okay, john, leggo of my egg egos. >> i agree with that. but, as far as the future of polar bears drowning in the future is just going to con troe lu -- con troe luvolute their mes. i think this is a message that won't resonate. >> and as gary said, they have a right to have a partnership and i think that lego is doing a new cost benefit analysis to see whether their association or the cost of associating with shell outweigh the benefits that they thought that they had with aligning with shell. >> well shg, they have been associating with shell since the 1960s. >> i