my head is still that way, and then this person started talking, somebody has to tap me and say, "saidalking this way!" >> reporter: and, of course: >> the pandemic right now with covid, everyone wearing face masks, i don't even know if you're talking or if you're not talking! >> reporter: surprising, at least to me, is that florexil is one of several million americans who've tried to start a business since the pandemic hit, despite the economic anxieties of covid. from april to june: 900,000 government applications to start a business. from july to september: a million and a half. but, really, launch a company now? >> i would argue as someone who started nine companies myself, that a recession is actually a fantastic time to start a business. >> reporter: serial entrepreneur scott galloway. >> i've had winners. i've had losers. as i look through all of them and try and determine the signal from the noise as to what is the best forward-looking indicator of success, simply put, it was where in the economic cycle i started the business. >> repter: booms go bust and busts recove says gallo