. >> we don't know, tesco and sainsbury are so powerful, you can't tell them what to do. >> you can'that to do. the thing is, we could run them for a much higher cost. they're not right for the long-term health of the business. jim, listen, we built over a billion dollar company in the u.s., we started in the u.k. 18 months ago. we got close to a million dollar business. health and wellness is on every retailer's mind in the u.k. today. we own hartley's, sun path, 58% of our sales are branded food companies in the u.k. and the u.k. is turning around. europe is bottoming. >> i sat back and i said i know it's going to be another tough one for irwin. wow, i wish you stayed in the united states. you have 25% of the people that tried it in the u.s. you can take it to 50 and you never had to look at u.k. until u.k. recovers. that's philosophical. >> it is. for 60 million people, there is great retailers there. what i'm looking to do is build a global food and company care, acquiring ellis to take earth's best on an infant children's feeding business across the world, buying, you know the bu