up next, we will speak to sainsbury's cfo.ing up next on "countdown." ♪ anna: welcome back. you are watching "countdown" live from london and dubai this morning. the sun rising over st. paul's cathedral. futures suggesting we will be up at the start of trading. the ftse 100 perhaps getting gains by as much as .1%. .4% at the dax up by start of trading. still 42 minutes away from the start of the european trading day. sainsbury's has reported annual profits that beat estimates. it outperformed peers in a market blighted by deflation and discount competition. let's get to the management of the business joining us. it is the cfo, john rogers. great to see you. look at -- looking at these numbers, if analysts or others ,ere tempted to get excited what would you say to them? john: we are very pleased with the performance today. the profitability beat the consensus. that reflects the good execution of the strategy we outlined to shareholders about 1.5 years ago. we will continue to improve on product quality, service availability, a