but with salesability, businessability and technical ability, i can walk in and say, what can i do to change? whether wra creating first high definition network, hd-net in 2001, we have a company mag nola pictures a distribution company. this model isn't workinging, spending all this money to promote a movie and praying people show up is a bad model. i looked at the technology in tv, video convict demand in tv is going to xproed. let's put the movies on vod where people can make an impulse buy with their remote control and buy our movies first. then because we own landmark theaters put them in a theater. we went from money that lost money or rarely lost and always made money as a company and now everybody is trying to copy us. that's what i try to look for. >> it's amazing. you'll always find that competitive edge. one of the competitive edge with the mavericks, you took the team who had been in one playoff in 20 years? >> yes. we were voted the worst professional franchise for the '90s before i bought them. >> you got them in the playoffs. >> yes. >> in 2011 you become champions. tha