let's check in with wall street legend sallie krawcheck, ceo and founder of aellevest, personal find . why women are getting more involved in money management, taking care of themselves and control of their finances, sallie, welcome to "mad money." >> so glad to be here. if i knew we were going to do disrupter, i would have brought the disrupter socks. did you know you sent out disrupter socks? >> i did not. >> what says disrupter more than socks? >> you got me stumped there. >> nothing. >> when i heard about what you're doing, and i'm a fan and a friend, i said it's about time and it's the right time, isn't it >> appreciate that when i thought about doing it and people said to me, gosh you you should start an incresting platform for women, my first thought was, that's such a really not very good idea. women don't need their own thing. there are plenty of options out there. and then the more i thought about it when i realized it doesn't matter if i think women need their own thing, the numbers were telling me that we do. >> it seems like that there is the ratio of women in the world v

. >> and sallie krawcheck talking about women and vesting. >> our reaction to amazon. dow is up.network, edge-to-edge intelligence gives you the power to see every corner of your growing business. from using feedback to innovate... to introducing products faster... to managing website inventory... and network bandwidth. giving you a nice big edge over your competition. that's the power of edge-to-edge intelligence. pacifica: ted! goin' oneighbor: yes. takin' it off road station wagon? you know it's an suv! i know for fact your suv does not suck. why is that? it ain't got that vacuum in the back! we got to go. ♪ vacuum in the back, hallelujah! ♪ >>> good friday morning. welcome back to squawk on the street morgan is in for sara eisen. interesting day for the markets. intel, caterpillar, goldman sach helping the dow up some 45 points we are getting the latest consumer sentiment number. 95.5 is the final october read compared to the estimate of 96 the most recent read midmonth also had been 96 >> that is a key stat one that everyone is watching closely our road map will begin with a