carol: you talked with sally krawczyk, who is very well known. she had to fight her way up as well. also talked to tina brown. what were the perspectives they brought? sheila: they were very interesting. sally had a very great line, i thought. she said, we have tons of men's conferences -- they are just called conferences. [laughter] that really got to what i thought is a bit of cynicism behind some of this, not all of it, some of it. people figured out, we can have a conference right now that is mostly men currently, let's just double our revenue and stick all the women in their own little conference. we will keep having our regular conference, and you can kind of double the fun that way. that is some of what happened. women have been hived off into their own thing and the main conference continues to be predominantly male. i don't know if that is the ideal situation. david: you look at women in the world, the stories told are very experiential. it is not prescriptive. seems like tina brown did that deliberately. has that worked out? does that make a distinctive from these other con

carol: you talked with sally krawczyk, who is very well known. you also talked to tina brown. es they brought? sheila: they were very interesting. sally had a great line, i thought. she said, we have tons of men's conferences -- they are just called conferences. that really got to what i thought is a bit of cynicism behind some of this, not all of it, some of it. people figured out, we can have a conference right now that is mostly men currently, let's just double our revenue and stick all the women in their own little conference. we will keep having our regular conference, and you can kind of double the fun that way. that is some of what happened. ved offave been hi into their own thing and the main conference is predominantly male. david: you look at women in the world, the stories told are very experiential. it is not prescriptive. tina brown did that deliberately. has that worked out? does that make a distinctive from these other conferences? sheila: it does. i compared it to an issue of "vanity fair" magazine. she edited that magazine, and she was known for her ability to