we're going to sally lapointe. both wearing sally lapointe. >> i just try to keep it real.oung new yorker trying to make it like everyone else. >> reporter: she dropped out of college to pursue building her brand. >> and i was blogging more than i was paying attention in class. i was like, okay, i need to try to make this a real business. so i took two semesters off from school, and i blogged, and then i went back. >> reporter: her schedule today includes several outfit changes. five fashion shows. plus dinners and afterparty. >> we are on our way to one of my favorite shows every season, the zimmerman show. >> reporter: it's one of the season's hottest brands. >> the runway's absolutely stunning. it's like wallpaper everywhere. >> reporter: with pieces retailing in the thousands. throughout the show bernstein's followers are living vicariously through her instastories. >> after the show ends i quickly decide which ones are my favorite and i post those. >> reporter: back at the apartment she has 15 minutes to change. post again. and head to the next show. designer zadig and