in 2015, salman bin abdulaziz was crowned king, and his son, mohammed bin salman, or mbs for short, therince. a year later, mbs announced the vision 2030 project -- a reform intended to strengthen the economy. saudi arabia was to become a strategic hub between the middle east and the rest of the world and align itself more closely with the international community. that also entailed a cultural shift, including integrating women into the workforce and granting them more personal freedoms. but music, dj's and parties all existed before vision 2030. solskin: the underground scene was very intimate; it was in people's houses. things are kind of literally hidden, because it had to be, because if you had speakers in your trunk you could be arrested. what are you doing with these? reporter: promoting the music industry is also part of the vision 2030 strategy. solskin: suddenly now it's just, "here is more opportunity, here is funding, here is education," because we as a society, we decided, governmental at least, we decided that art in particular is something to be invested in. reporter: dora