so i get on my motorcycle and go blazing out and find the salt, and meet the saltmaker, and i fell in love. >> that passion for regional salt soon grew in to a collection of salts from around the world. of salts from around the world. he and jennifer decided to make a business out of it opening the meadow but how do you convince prospective customers oregon. but how do you convince pro-suspect theive customers your salt is quite extraordinary and very different from your commo commonday table salt? in their case, by getting the customers engaged through the story behind the condiment. so mark and jennifer started to add value to their brand by telling true personal stories about themselves and their products to their customers. >> someone walks in the door that you've never seen before, and you spend some time talking. and you start to feel your relation sh relationship and this connection. >> one of their portland customers is anne sterry. >> he's on a motorcycle trip doing whatever he wants and he goes to this little friend of roadside restaurant. i want the romance of this. i want