sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966. my employees are like family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their families. when my employees are happy, my customers are happy. vo: earn points for the things you're already buying. call 1-800-now-open to find out how the gold card can serve your business. >>> what happens when you mix classes for entrepreneurs with the possibility of getting funding? you get business u. they teach present and future small business owners how to get a company up and running. last year, we found out how some businesses get start-up cash as well. >> any type of way i could help detroit would be great for me. >> i have a deep and profound love for detroit. >> they want to give something back to their hometown. they have returned to the motor city and now they are in a new kind of

sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966.employees are like family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their families. when my employees are happy, my customers are happy. vo: earn points for the things you're already buying. call 1-800-now-open to find out how the gold card can serve your business. >>> most small businesses recognize they need to add social media tactics to marketing strategies and one of the primary selling points is the context of engaging potential customers. what are some of the things you should be doing to energize your fan base on a personal level? here is rieva lesonsky. great to see you. >> great to be here. >> there's so much talk of this, you are not just selling to people, you are creating a community and conversation with them. >> yes. >> you say highlight one of your fans. >>

sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966. my employees are like family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their families.

sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966.ke family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their families. when my employees are happy, my customers are happy. vo: earn points for the things you're already buying. call 1-800-now-open to find out how the gold card can serve your business. >>> our fascination with celebrities can teach us a lot about what to do, and then what not to do when it comes to branding. one thing is definitely for sure, the a-list truly knows how to rise above a crowded market and grow their fan base. that's why our guest says if you want to learn the secrets to successful marketing, you should gaze at the stars. jennifer hill is a venture attorney at gunderson detmer where she represents emerging growth companies. >> great to be here. thank you. >> you gave me a list of celebrities and

sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966. my employees are like family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their families. when my employees are happy, my customers are happy. vo: earn points for the things you're already buying. call 1-800-now-open to find out how the gold card can serve your business. ♪ ♪ hey! it says just take one! i can't read. ♪ [ male announcer ] walmart has low prices, every day for halloween. from bags of candy to bigger bags of candy. backed by our ad match guarantee. save money. live better. walmart. and today, we're re-inventing aspirin for pain relief. with new extra-strength bayer advanced aspirin. it has microparticles so it enters the bloodstream faster and rushes relief right to the site of your tough pain. in fact, it's clinically proven to relieve pain twice as fast. new b