joining us live in the studio now to talk about the family homelessness prevention pilot is sam cobbsof tipping point. sam, thank you for joining us. >> thanks for having me today. >> yeah. so talk about this, the problem that you're addressing here. right. and the people you're targeting right here, families keeping them from falling into homelessness. how big of a problem is that? what are the numbers? >> the numbers are huge. and it's a it's a big problem in san francisco. one of the reasons that we focused on this is that in the last point in time count of in 2024, the number of families that were homeless in our system had increased by 94%. so it is the fastest growing segment of the homeless population. and not only are those families homeless, but the impact of homelessness, what it does to the families, particularly the kids of those families, is really disturbing. there are more likely to be one grade behind. they're more likely to have emotional issues. and so we really wanted to stop homelessness before it started, by going further upstream and preventing it from happening

and joining me now live this afternoon is sam cobbs, ceo of tipping point. nice to see you, sam. this is an $11 million donation. explain the assistance and that it will provide here. >> yes. thanks for having me today, heather. the assistance that it will provide is that we're going to support at least 1500 families with financial support. those families are imminent of losing their losing their housing. and we want to prevent homelessness before it starts. one of the reasons that we've decided to focus in on families is that in the last point in time count, in san francisco night, we had a 94% increase of families who became homeless during that time. we want those numbers to we want those numbers to stop to stay there. and so that's what it is that we're doing. trying to prevent homelessness. dollars will be used for financial sustainability for those families, as well as some wraparound services to help families stay housed. >> i mean, that is a significant increase that we've seen in, in family homelessness over, over the last couple of years. how long will this pilot progra

tipping point ceo sam cobb says all the money for this project is from private donors. we did contact the mayor's office to ask him about this new city partnership with his former foundation, and to ask about this situation that's happening over at the now shuttere rv park. but his press team has not made him available to us yet. his press secretary did send this cell phone video shot by his office yesterday discussing the homelessness prevention pilot project. we are going to change the narrative here in san francisco, and this pilot is going to help us do that. back in the bayview, the recently evicted rv residents are banding together to keep each other safe. we have our friend behind us watching our rv because we got to go to work in san francisco, sergio quintana. nbc bay area news. excitement is building for the opening ceremony of the 2026 winter olympics in italy, especially in northern new york, where lake placid could host a few events once again. lake placid has been selected as the plan b site for bobsled, luge, and skeleton events for next year's games. it