sam grobart is a writer at bloomberg business. what is the new here?e big rumor surrounding wwdc is health book, which is isilar to past book, which already on ios 7. the idea is that this would tight together different devices and accessories that would be capturing data about your body, health, movement, and pull it together in an organized sense seat can quickly and easily see what you are up to. >> i understand that conceptually, but why do i care what my pulse is on a given moment or my blood pressure is as i walked on the street, etc.? >> this is about creating a new market. tot as when people used think, why do i need a camera in my phone, i am not a photographer, i am not taking pictures, all the sudden we all of aotographers -- sudden we became photographers. >> the same here. you become more health conscious. >> is apple the first to break open this market? set theook for apple to tone for the year at the developers conference. >> apple is staking a claim in the ground, planting a flag and saying, we see opportunities here. apple fans anded w