not unlike what sam kass referenced on the school meals. it is one thing to have a healthier menu which we have. but we want that menu consumed. so we incorporated a number of, for example, a practice of offer versus served, instead of just handing a student a plate that has been preselected by somebody in the food line. it is the, we encourage schools universally, give the child or student the opportunity to choose. in the wic program similarly in this regard, we are, i am very encouraged by something i've seen on the west coast that is larry, there are far fewer opportunities in that regard in the eastern part of the u.s. these are what are referred to, particularly in california, nevada, arizona, these are what are referred to as wic-only stores. these are stores that only sell healthy foods, only sell foods that are in the wic food package. and i was in a store in sacramento, one of these wic-only stores in a very poor area of sacramento, a year before last. i wanted to see the store first-hand. these were as i said an entity one genera