sam sneed. >> sam sneed probably was a little further from where we're talking about and had an ability that was more natural than anybody that i knew in golf. sneed was close to a natural player as anything that ever happened. but you know, now here's a guy like that you can say one, he never won the pga. sneed never won the open. well my goodness, if anybody, if you think about it, anybody that should have won an open was sneed, but didn't. and why? >> charlie: why? >> that's the x factor. >> charlie: but you kept that, that thing about winning in you to this very day. you have it, you feel it about business. >> it's a drive. it's a thing that feels like when i go to bed at night i go to sleep. >> charlie: i never met a winner, and i mean it in that sense of the word, who didn't have a work ethic like you never seen before. i never had somebody come to sit at my table and say i just have so much talent that naturally i won. they all say i wanted it more, i worked harder for it, i did more, i focused more. >> that's it, you got it. of course i talk to golfers, i talk to my grand sons,