. >> well, i think the deal with sam zell was the deal from hell, and the tribune made a stop in purgatory first when it bought times mirror. [laughter] and it was, it was -- and, you know, basically, the atmosphere at the time was buy or be bought. and everybody, aol and time warner had just merged, and things were going quite well. and so when the tribune decided to buy this, things looked pretty good, the future looked pretty bright. we paid a lot of money for it, and it was, and the way the deal was structured is we bought the company even though mark willis, the cereal killer who was the ceo of times mirror -- and by the way, he got that title. he used to be the co-chairman of general mills where they made all the cereal. and the staff at the l.a. times was phenomenal. if staff of the l.a. times would have done as well at journalism as they did at coming up with nicknames, we wouldn't be talking about this because they did a great job. [laughter] so they nicknamed mark the cereal killer because he came in, right away started cutting things, cutting staff. he went and closed new york n