i'm joined now by my colleague bbc business correspondent sameer hashmi. amazon in expanding its market share in india? well, sally, for amazon the timing couldn't have been better because they're launching this as they hit the $1 trillion valuation. india is one of the fastest—growing markets when it comes to e—commerce. for amazon, it's a very significant market. if you look, they're in a tight race with walmart‘s flipkart. looking at the indian e—commerce market, only 10%... looking at india as a country, 10% of the population speaks and understands english. but if you talk about hindi, one of the main official languages here, nearly 40% of the people can understand and speak hindi, and that's exactly what amazon are going for. they feel the next 100 million customers in india will come from the regional market, and that's what they're aiming for. it's not going to be easy, companies have tried that in the past and it hasn't worked, clearly they see the next big push coming from this side and that's what they're aiming for. that's why they're rolling th