we got permission and samhsa helped us develop a script. and this psa featured this gorgeous young actress who was the woman with bipolar disorder in the story referring young people to a special landing page, a web site. and we tracked the traffic. there were huge spikes the day of the show and the day after this psa aired. and kids actually could enter discussion threads. and there were some really heart-breaking stories in there; kids who said, "i've been telling my parents for 2 years there's something wrong with me; now i know i have bipolar disorder, they don't believe me." well, in this case it was one of samhsa's partner groups, they had trained therapists in the discussion group who could actually refer kids to help. and when we come back, we're going to be talking a little bit more about media literacy and how the general public can get engaged. we'll be right back. [music] for more information on national alcohol & drug addiction recovery month events in your town and how you can get involved, visit the recovery month web site at

ith samhsa on a number of different projects. the prism awards is probably the most high profile project that we do at samhsa. it's a good collaboration because our goals are very compatible, getting sound information to the general public in the areas of treatment, addiction, recovery, and also in the area of mental health. i've never struggled with anything myself. i do know from delving into this man, orrin hunt, who is dealing with his, you know, disorder, there is a lot of hope. it's not a thing you're stuck with; it's a thing that is a journey. it's part of a journey and it might be hard sometimes, but it's definitely, if you take the right steps, and everything is surmountable, i think. as we all were working on "crazy heart," we knew men and women who had struggled with addiction, we can't really know what that's like, how hard it is, but we used inspiration from friends and family members that we all knew and know that you can change your life. bottom line, this is not a short-term process. the minute these types of prog

fran, talk to us a little bit about what samhsa is doing to prevent youth from getting into trouble? we're actually doing a lot, especially in the last couple of years. we have, with our new administration, samhsa has made prevention of substance abuse and mental illness a priority, which has really put a lot of energy across the country into doing prevention programs for our young people. the biggest, which we've been doing a lot of talking about, approach, is to get to the parents. we just released a media campaign that showed that 40 percent of our young people between the ages of 12 and 20 have used alcohol and are experimenting with it. now that means 60 percent have not. so we are seeing a steady decline but not enough. we don't want 40 percent of our young people using. so we are working with our parents in programming, we're working with increasing our community program. we are mixing together both evidence-based programs, which mark talked a little bit about in the treatment area, we have the same type of programs and prevention that are based in evidence with what monique t

how is samhsa involved in that effort? samhsa is very involved and i think this is an area where a lot of leadership has been exhibited by and throughout samhsa, again in partnerships with people across the country. what we know is that there is an incredible workforce that is waiting to be mobilized. people who have at some point in their lives struggled with these issues, they understand the impact. we don't need to do the educational piece about the importance of this issue and the negative consequences and also the power of recovery, because these individuals have experienced this, just like we heard right here. i think it's a powerful story and experience. so in our workforce strategy, part of that is capitalizing and mobilizing this very rich resource that is present in every single community across the country. is there a way to provide tools to those individuals who have that interest, have that experience, and then will have those tools in the hands, to help their fellows in their own communities? it's a powerful,

for a copy of this program or other programs in the road to recovery series on dvd or vhs, call samhsa's national clearinghouse for alcohol and drug information at 1-800-729-6686 or order online at recoverymonth.gov and click "multimedia." every september, national alcohol and drug addiction recovery month provides an opportunity for communities like yours to raise awareness of alcohol and drug use disorders and highlight the effectiveness of treatment. the free recovery month kit can help your organization plan events and activities in commemoration of this year's recovery month observance. this user-friendly kit offers ideas, materials, and tools for planning, organizing and realizing an event or outreach campaign that matches your goals and resources. to obtain your copy of this year's recovery month kit and gain access to other free publications and materials related to addiction treatment and recovery issues, visit the samhsa web site at www.samhsa.gov or call 1-800-662-help. you can also download the kit at www.recoverymonth.gov. it's important that everyone become involved because

[music] samhsa has tried to do a lot to encourage the media and the entertainment industry to do the right thing in the way they portray substance use disorders, the way they portray mental illness, the way they portray people with those issues, and the way they portray people in recovery. we do that by providing awards to people and to the industry for doing it right and we also try to call them, call them meaning, call them out when they do it incorrectly. sometimes it's, i think, done inadvertently, and so educating, i think, is important and we try to do that. when we see a new movie or a new television show or something portraying these issues in an incorrect way, we like to try to get a hold of the producers or a hold of the people who are doing it and let them know that that's not a good way to do it and not acceptable. so both the carrot and stick approach and also trying to work with advocacy communities around the country when they do those things as well in providing data and providing information the best way that we can. one of the things an audience can do is to demand

our most recent survey from samhsa is that around 10 million, a little over 10 million of our young peoplel and substances. that actually breaks down to 26 percent of them are drinking and another 17 percent of them are binge drinking, which is having more than five drinks in a row at one setting. so it's a concern of ours that our young people are really starting to accelerate drinking and drugging than they have in the past.

visit the samhsa web site at www.samhsa.gov or call 1-800-662-help. you can also download the kit at www.recoverymonth.gov. it's important that everyone become involved because addiction is our nation's number-one health problem and treatment is our best tool to address it. music ♪ whatever we deny or embrace ♪ for worse or for better ♪ we belong ♪ we belong, we belong, we belong together ♪ underneath everything we are, underneath everything we do, we are all people-- connected, interdependent, united-- and when we reach out a hand to one, we can influence the condition of all. that's what it means to live united. ♪ we belong patty: hello? cathy: patty! i've decided to follow your lead and file for social security benefits online. patty: but cath, aren't you back in zanzibar? cathy: i just got on my laptop and went to socialsecurity.gov. it took less than 15 minutes! patty: wow! you are a miracle worker. cathy: well, cheers, patty. i'm off to film a baby rhino. ♪ when cousins are two of a kind! ♪ patty: a baby rhino.

the current regulations governing method of treatment programs are otps are under the ages of hhs, samhsa, csat. and in this regard, these regulations have been in effect since 2001 through an accreditation mechanism. and ultimately every one of the license and approved treatment programs has to go through one of the accreditation surveys in order to continue operations. and in this sense they follow fairly stringent guidelines, not only at the federal level but at the state level also. in this area of medication and medicine you have federal regulations and you have state regulations in place, and sometimes the state regulations can be even more stringent than in the federal regulations. and dr. clark, let's talk a little bit about those federal regulations. you are the director of the center for substance abuse treatment which has the oversight function for methadone and some of the other medication-assisted therapies. specifically, what does the federal ggovernment do in the oversight process? well we certify opiod treatment programs with regard to methadone used primarily. we also reg

samhsa does a great job of identifying what's going on out there and doing great surveys, and the numbers are really disturbing. as dr. cline mentioned, we've got about 23 million people with alcohol and drug dependence and abuse problems in this country, but barely 2 million of them get treatment. that's only about 10 percent, so the other 90 percent- we're talking about 21 million people- don't get care that they need. those numbers are unimaginable for any other illness. if there were 21 million people not receiving care for heart disease or cancer or something else, there would be a human cry across the land. we need to get to the point where there's a human cry across the land about the fact there are 21 million people who need addiction treatment, and we need to get them that care. and to do that everybody needs to work together. congressman davis said this when he talked about, "we have arrived." i think that's part of that increasing awareness. there is this arrival, this increased awareness in our country, about the significant impact of substance abuse on families and all these