. >> those are the jerseys worn by clemson's star players -- sammy watkins and tajh boyd. >> all of this merchandise is a $4 billion a year industry. and now that tahj and sammy are not actually college football players, they're getting ready for the nfl draft, they can make some money off of this, and they're actually here today in the store signing autographs for $30. and there's a line out the door of people waiting to get their autograph. >> we have sweats, we have ties, we have hats, we have bags, we have flip flops, we have watches, we have flags, we have wallets, we have keychains, we have jewelry. we have everything down to nightlights, to stuffed animals, to sink stoppers. i have a guitar, i have drumsticks... >> would you like to see the players get some money from the jerseys with their number on them? >> um, if that happened from a business standpoint, we'd have to jack up our prices... >> what are the ends of the ncaa? on one hand its easy answer to that. that has to do with profit, and that has to do with who controls the incredible amounts of money that are produced by col