. >> samuel adams has it all, that kind of takes it to his point. people are buying things, jim beam, people are spending money, there is no doubt about it. that is light beer makers have yet to figure it out. >> beer is a weather related commodity. in warmer weather, people want to drink more beer. we have had a cold spring, it is one reason we see no sales down in. neil: okay, cold weather, hot burritos. all for a dollar. the dollar menu, tacos and burritos for just a dollar. >> i think it's wonderful. people like to trash talk the fast food restaurants, but they are giving you pluck a moly, nutrition, sour cream, calories for a dollar. we could get that panhandling on sixth avenue. my hats off to the fast food subsidy without a subsidy or a tax incentive. making food cheap and accessible for all and i think that's great >> i'm a little confused, where are the tacos? [laughter] >> it is not the way to start the weekend. i mean, come on. >> the dollar menu brings the crowds in. >> 's the one they can make money on the dollar menu. >> i don't know,