talked to enough venture capitalist who couldn't make it out to san diego or palm springs but they would love to just drive down 101 to santa clara which is where we're having it. >> why do companies need to go to your conference? why do they pay $18,000 to go on stage for six minutes when they can come on "press: here" and interview with scott mcgrew and get on for free. >> or participate in other conferences which should remain nameless but that make a point that they don't charge anything and have actually techcrunch in particular has sort of -- there's been a lot of trash talk there. are you past that? >> thanks for asking a question. it gives me an opportunity to explain the background. a lot of conferences you go to you will walk in and all of a sudden you see oracle with $100,000 sponsorship taking over the signage. and you have a startup in the back that wants to be seen that's not being seen. what demo is all about is having the startup or company launching the product to be front and center on the stage with the best production value that you can get. hooking up with av, switch