we are also lucky enough to have the chief of protocol for the city of san francisco charlotte schultz. last but not least, we have tony sun, chair of the asian arts commission. that's good started this morning. i am going to get off the stage and and things off over to jay hsu. he is going to tell us a little bit more about what we're doing today. >> someone needs to hand me the remote. terrific. brand implementation is a journey. the asian art museum embarks on a new journey. to reinvent ourselves, to engage a broad audience. the broad audience is very much at the core of what we do here and who we are. why now, you ask? as the aging world influence grows, so is understanding its culture. more than half of the global population lives in the asia. to look at our own san francisco bay area, one third of the population are of asian descent. also, a challenging economy offers us the opportunity to take advantage by being bold and taking risks. we need to increase our impact and by doing so, increasing revenue. also, a successful restructuring of our long-term debt. that took place earlie