>> i grew up in california, started in the mission district in san fransisco in my apartment, brewingy, delivered it in my grandmother's car around the bay area, and that's how it started. it is a tiny operation with 100 cases for hanukkah 1996, and this year topping out at 125,000 case us. cheryl: you have different, like, you know, brands, styles of beer with different names. what's the one you get the most reaction when you tell people the name of the beer? >> hebrew is the brand name, we have a brand called koney island laggers. it's a product brewed in new york, tied into the area, and celebrates the spirit, the craziness of koney island, itself, but in the wonderful high end craft beers. cheryl: get christian consumers? >> sell in whole foods, fareways, and bars around the neighbor. everybody who likes great beer can get excited about the beer. cheryl: great idea. very fun. appreciate it. >> thanks for having me. cheryl: going to the stock market from a beer segment. lauren, take it away. >> i think the stock market needs a beer. we are fading. closing yesterday for the broader