. >> [speaking spanish] [cannon fire] >> we want to welcome you all to castillo de san marco nationalour national park service. behind you is the castillo which is

>> [speaking spanish] [cannon fire] >> we want to welcome you all to castillo de san marco national monument, part of your national park service. behind you is the castillo which is a fortification but it's the first one made out of stone in saint augustine. it was built for a very particular reason. spain decided they had to build the stone fortification in saint augustine to ensure their foothold on the florida territory. they were concerned about england encroaching and pushing them out of the area and they saw florida as important in helping to defend their hold on the caribbean and central south america. they started construction in 1672 so you have 23 years worth of construction and the biggest reason for all that time is only about 175 people were working on the project at any one time. all the stone had to be quarried from the island across the bay and shipped across a no mechanical stuff, no metal barges, it was all man-made stuff. brute force and ignorance played a part and add to that the fact that really they are dealing with very simple machines building these ramps and pulleys

of the local shale stone of which the castillo de san marcos was constructed as well. it appears very close to the surface, the water level is very high here. it is in a watery environment, it is really soft. when you dig down and find it in the ground. when you take it out, it starts to harden. this has been hardening for 300 years. the original building was probably -- we know it was just the downstairs. the second story was added later. as to whether or not it was two rooms as it is today, i don't know that we are so certain about that. it could have been just one large room. this was where the family lived. they all slept in here at night. a lot the cooking would have been done outside. and people lived outside a great deal of that time. we think the places are small, but they warned inside most of the time it. the family that was here in the 1720's was the family of a soldier with the spanish army. as were almost all the men in town. saint augustine was a spanish military outpost. paid for by the crown fund of spain. most ever be here was male, was a soldier or di

higher parts of the city will stay dry, but here in san marco 130 is just enough to render your welliesdon't know why i bothered to put on the boots. woo, that's cold. that will wake you up. it's been said that the waters of venice mirror the character of the venetians, that their mood goes up for six hours and then down for six hours. they've always had sort of a love/hate relationship with the water around them. the same waves that protected them from invading armies made them rich as merchants, also bring so much discomfort and misery and existential dread. ♪ in the 1920s there were about 400 floods like this throughout that decade. in the '90s, 2400. each year brings new records and new and often inelegant ways to cope. and so we have this, the crudest possible tourist transportation system. although some in the chamber of commerce are trying to make the most of this vently they put these scenes to jaunty music to prove that venice is a perfectly livable city even in knee-deep freezing cold water. ♪ but here's the reality. in the past few generations over 100,000 venetians have fled

in fact, the median household income is $26,000 in san marcos. that is far below the average for the state of texas. while the population in cities like these are growing, nationwide, the number of people 65 and older, will more than double over the next 50 years. and when the aarp asked older americans what amenity they most wanted close to home, the number one answer was a bus stop. not a pharmacy. it was more important than a grocery store. it's how important their mobility and independence are to those seniors. what that postcard from the future is trying to tell us is that we will not be able to accommodate that kind of demand. driven by change in growth, unless we invest in transportation today. and specifically, public transport. of course, more people also means more people trying to get to work. and because this is america, it also means more people starting and growing businesses, and they will need to connect to workers. a very recent example, when the big blizzard in january shut down boston's public transportation, massachusetts gene

cherylyn jackson is well known in her hometown of san marcos.n as the pizza lady. what started as a part-time job at a local grocery store has become a full-time gig, a pizza passion. she recently set a store record by selling 366 pizzas in one day. she hopes to beat that record, now aiming for 450 pizza sales. >> can you imagine the first time she yelled that out? then she started selling pizzas. they're like keep doing that. >> an ample supply of lemon juice. >> well, moving on. a discredited "rolling stone article" set off a chain of events. >>> crowds go to worship all over our area on easter sunday. i'll have details coming up on news 4. >>> cairo, what we're learning about the victims of a deadly explosion on a bridge. it's 9:59.

higher parts of the city will stay dry but here in san marco, 130 is just high enough to render yourlies worthless. >> i don't know why i bothered to put on the boots. oh that's cold! >> you're making me cold just looking at you. what was that like? >> it was really amazing. i had been there before went there my first anniversary, fell in love with the city. but then heard so many stories about people saying there's too much water, too many people so we had to go back and see what was happening. that phenomenon knee-high in st. marks, that happened about 400 times in the 1920s or '30s, that decade in the '90s it's 2400 times. new records are set every year. there's this multi-billion dollar plan to save venice gates, one of a kind flood protection system that ended up spiraling into this opera of scandal and greed. the mayor was arrested as part of this whole -- so it's an amazing yarn when it comes to understanding a world with a lot more people, lot more water. >> take the three shot. as i'm listening to you, bill weir we have here we go a little weir sitting in our midst. this is

of the local jail stone of which the castillo de san marcos was consult -- constructed as well. it appears very close to the surface, the water level is very high here. it is in a watery environment, it is really soft. when you dig down and find it in the ground. when you take it out, it starts to harden. this has been hardening for 300 years. the original building was probably -- we know it was just the downstairs. the second story was added later. as to whether or not it was two rooms as it is today, i don't know that we are so certain about that. it could have been just one large room. this was where the family lived. they all slept in here at night. a lot the cooking would have been done outside. and people lived outside a great deal of that time. we think the places are small but they warned inside most of the time it. the family that was here in the 1720's was the family of a soldier with the spanish army. as were almost all the men in town. saint augustine was a spanish military outpost. paid for by the crown fund of spain. most ever be here was male, was a soldier or did

in fact, the median household income is $26,000 in san marcos.that's far below the average for the state of texas. while the population in cities like these are growing nationwide the number of people 65 and older were more than double over the next 50 years. when the aarp asked older americans what amenity they most wanted close to home, the number one answer as a bus stop not a pharmacy. it was more important than a grocery store. it's how important their mobility and independence are to those seniors. what that postcard from the future is trying to tell us is that we will not be able to accommodate that kind of demand driven by change and growth unless we invest in transportation today, and specifically, public transport. of course more people also means more people trying to get to work. and because this is america, it also means more people starting and growing businesses, and they will need to connect to workers. a very recent example. when the big blizzard in january shut down boston's public transportation massachusetts general hospital h

verÓnica: si se los celebraron en aguascalientes, en el palenque de la feria de san marcos, cantÁndoleenerse? >> ser agradecidos, seguir innovando, con la mÚsica que la gente quiere disfrutar dÍa con dÍa. eliezer: se dice por ahÍ que viene un documental de sus vidas, ¿es cierto? >> planes, ideas, pero nada en concreto, solamente han ido fluyendo las ideas de nosotros y de nuestro equipo, pero aÚn no hay nada confirmado. eliezer: en estos 28 aÑos, ¿cuÁl es la canciÓn que mÁs ha identificado a los tucanes de tijuana? >> "la chola", y "los tucanazos". eliezer: y por ahÍ tienen algunos temores por los narco corridos, ¿es cierto? >> no, somos una agrupaciÓn si disciplinada, tratamos de complacer al pÚblico y hacer lo correcto, de repente, hay comentarios, pero es importante aceptar los comentarios de todos. eliezer: por otro lado, eso opina que lo confundan con los tigres del norte. >> nos pasa a todos, es normal que pasen este tipo de confusiones, y no solamente nosotros, sino a otros artistas de todos los gÉneros, pero nos divertimos mucho. eliezer: quien no es confundido es la sensaciÓn

lorena/take vo --- y en el marco de esta celebracin, el alcalde de san francisco, " edwin lee" anunciaruevas estrategias climticas en favor del medio ambiente... --- se trata de una campaÑa para reducir las emisiones de gases de efecto invernadero enviar cero residuos al vertedero de basura , utilizar el 100 por ciento de energa renovable y eliminar el dixido de carbono del aire que todos respiramos... juanfra/top fs -- otras actividades en el rea de la baha --- en half moon bay, celebrn el da de la tierra con una feria de recursos y abonos o fertilizantes en la calle "kelly" junto al ayuntamiento a las 9 de la maÑana --- --- "veolia water" estarknox" --- y cerca de 20 junto con el hotel "marriott" de san jos limpiarn la plaza de csar chvez en la avenida "park" y la calle "south market"--- lorena - take vo --escuche sto porque dentro de cuatro aÑos, los californianos que consumen "menos" electricidad tendran que pagar "ms"-- --ayer reguladores estatales propusieron un cambio en las facturas de energa --la comisin de servicios pblicos indic que las viviendas con mayor ahorro representan

lo que se registra en nuestras diferentes localidades, marcÓ los 84, palo alto 70, san josÉ 74, quÉ temperaturasa el viento, podrÍa aumentar en el transcurso de la madrugada asÍ que por favor si conduce a tomar especial precauciÓn. este es el pronÓstico extendido, fÍjese usted cÓmo cambia las condiciones a partir del dÍa martes, leves descensos y tambiÉn posibilidad de lluvia a partir del dÍa jueves en un 20%. los amigos en san josÉ maÑana tendrÁn 76 grados, van a tener descensos de las temperaturas, posibilidad de lluvia hacia el dÍa jueves. aquÍ le dejo con el pronÓstico para auckland, temperaturas muy agradables para la semana. es todo mi reporte, que tengan una feliz noche. si tiene his breatiz: si tienes series que quiere que investiguemos noticias que reportar llame a nuestra redacciÓn o envÍe un correo electrÓnico a noticias14@univisiÓn.net vamos con carolina ramÍrez para verlas pelÍculas de este fin de semana. carolina: bienvenidos una vez mÁs a la cartelera de variety latino. comenzamos con una pelÍcula de suspenso, basada en la primera novela de una exitosa trilogÍa. la lucha de un hom

before him, whether or not their youth and inexperience is too reminisce san antonio for some republicans of president obama. >> marco rubio's strong point is certainly his story. much barack obama, rubio doesn't have that much experience. i ask how rubio can defend himself against his critics. >> by pointing back to barack obama, he can say, look, it's not a barrier to great service that you can be elevated to the presidency even if you don't have a lot of experience. in part because his story is so compelling. we also do have a history, and it's a fond memory for many older voters of john f. kennedy, who had very little experience in the senate as a matter of fact. who was young, in his 40s and extraordinarily popular. there seems to be something with american voters where they will sort of grant you, because you have a great story, a great deal of credibility or trust in a way that wouldn't necessarily be true for other candidates. >> people run for president for all types of reasons. mitt romney used the 2008 election to set himself up and really went for it in 2012. do you think marco rubio is in it to win it or

san jose, kiet do, kpix 5. >>> thank you. republican marco rubio set to announce his presidential bid today. sources say the florida senator will announce his campaign plans during a speech in miami later tonight. rubio would be the third republican, fourth candidate formally declare a 2016 white house bid and he joins texas senator ted cruz and kentucky senator rand paul in the race for that gop nomination. >>> convicted murderer jodi arias will find out today if she will spend the rest of her life in prison. she was convicted in the shooting and stabbing death of her boyfriend in a trial that captured worldwide attention. today the judge will sentence her to 25 years or life in prison. the death penalty was ruled out when the jury could not come to a unanimous decision. >>> 5:07 on a monday. california's drought changing the way people care for their gardens. the old water saving tactic now being used once again. >> plus, books in schools causing continue verysy, details on which one -- controversy. details on which ones are most likely to be pulled off shelves. >> conditions along the pen

marco rubio is drumming up support in southern california. he's making stops in los angeles and san francisco. it's not clear if california will be much of a factor in the republican race but the state is known for its large concentration of campaign donors. in texas, senator ted cruz is the third republican officially in the race. yesterday he urged the supreme court not to expand gay marriage. this effort to redefine marriage through judicial fiat poses a significant threat to traditional marriage. >>> a house committee will hear testimony from some of the nation's top security officials about protecting air space in washington, d.c. earlier this month you remember a man was able to fly a gyrocopter through highly protected air space and land on the lawn of the capital. they'll discuss how this went undetected and future security strategies. >>> today japan's prime minister shinzo abe will be the first ever japanese leader to address a joint session of congress. his grandfather addressed congress back in 1957 but it was just one chamber. >>> there is a new task force to make sure

. >> republican presidential candidate marco rubio is in the bay area for a fund-raiser. it will be held in san francisco. yesterday he spoke at the city club in downtown los angeles. in his speech he took aim at the current administration saying the success he had is no longer possible due to crippling regulations. this was the first trip to california since he declared his candidacy. next week hillary clinton makes a visit since declaring her candidacy. >> what do you notice out there? >> there is traffic on the bridge and gray skies. >> true. also more daylight. it seems brighter. let's check in to see about how much we are gaining. >> that's the key to the forecast. because of the cloud cover not being as thick. we will get about two minutes more naturally. 45 at wood side. redwood city. everybody else in the low 50s. most in the le to mid 50s and san ramone at 49. today is going to be breezy at the coast and coolest for you. you will be at 58. 66 in san francisco. 75 in the north bay and 85 inland. more sunshine and not as breezy. 69 to 76 into the south bay. look at 90s in the seven-day f

meanwhile, the republican field gets even more crowded on monday when marco rubio from florida is expected to enter the race. >>> well it appears san jose another bay area city may be losing thousands of gallons of water every day, and has no idea that it's happening because of leaks in old municipal water pipes. damian trujillo shows us some of the hidden leaks. >> they were replacing an aging sewage line on san jose's storey road when crews noticed water filling up the trench. >> we generally developed right here so it was coming to the surface this way. >> san jose's deputy director of public werks drew a small diagram of the underground leak on a joint lynching a main to a 1-inch house line and they say had it been leaking for some time. >> the soil is very permeable. i believe that a small leak could have been going on for quite a while. >> not what the neighbors wanted to hear in a severe drought. >> i didn't know that was going on. >> i didn't know that. hopefully they get it fixed and we won't have any more problems out here. >> public works says they won't be surprised if there are similar undetected leaks throughout san j

marco rubio push on the presidential campaign trail. >> making medical history but at what cost? doctors say this woman is putting herself at extreme ice. >> the bay and the bay bridge. stay tuned. >>> covering sanael, south bay, pleasanton and all the bay area, this is abc7 news. >>> hillary clinton will make stops in iowa today as she continues her campaign swing through key midwestern states. florida senator marco rubio will try to broaden his appeal to mainstream conservatives and pitch to younger voters. we look at the race for the white house. >>> good morning. election day is 573 day away but the race is already heat up. the field just got more crowded. first this was texas senator ted cruz and then kentucky senator rand paul. now, another republican said he is in. >> grounded by the lessons of our history but inspired by the promise of our future i announce my candidacy for past the united states. >> florida senator marco rubio the son of cuban immigrants making his big announcement in miami. marco rubio wasting in time blasting hillary clinton referring to chin phone as "yesterday." >> she kicked off the campaign with this video focused not on her but people she calls every day american

these are the headlines, hillary clinton officially hits the campaign trail as marco rubio gets set to enter the race. and sanrancisco fed president john williams sees less risk of awn expected setback once the central bank starts rate hikes. >>> welcome back. let's show you what european markets are doing and we are a little bit mixed this morning. the ftse 100 is under a little bit of pressure off by 0.4%. this is in response to the weak data coming out of china with exports slumping 15% in the month of march. that sector is under performing today. the ftse not too far away from the record high that we saw at friday's close. similar story to the zetra dax. we got those levels 12,375. elsewhere we're seeing the cac somewhat higher. not a whole lot of movement today as we are responding to the asia data. asia itself responded to the data itself. shanghai reacted to more. the hang sang higher by another 2.73%. the and nikkei 9,905. and higher by one half percent. 58.76. it seems as though many traders who were short positioned in brent and wti, they are unwinding some of those. how are futures looking? >> we'v

from pier three in san francisco, this is “bloomberg west,” where we bring you another republican is throwing his hat in the ring. this time it is marcoio. the florida center will announce his campaign in a rally at miami. we will have much more on how the various candidates are using technology in just a moment. russia has lifted the ban on the delivery of missile systems to iran. the delivery is for 300 errors system missiles canceled in 2010. however, russian president vladimir putin lifted the ban after a recent agreement on iran's nuclear program. in the meantime, secretary of state john kerry is meeting with congressional members today and tomorrow, urging them to not rush to judgment on an iran deal until it is finally completed. that is the position at goodbye maine senator angus king. >> i have reservations on whether some of my colleagues will be able to do this in a responsible way or whether it is certainly of bludgeon to the president no matter what. i don't buy that. if that is the way it is going to be handled, i am out. emily: in the meantime, there is growing speculation that talks will extend past the june 30 deadlin

. >>> republican presidential hopeful marco rubio is in the bay area for the day. he's attending a public fund raiser in san delivered a speech yesterday in los angeles. he isn't scheduled for any public appearances in san francisco. this is rubio's first appearance in california since declaring his candidacy earlier this month. shares fell 9% closing at $38.49. that's after an 18% plunge yesterday. it started after twitter's financial results were leaked yesterday hours before they were set to go public. twitter was lower than expected due to struggles to attract new users and a new advertising model. yesterday's stock drop cost twitter's co-founders $75 million on paper. >> a new report says sales force is ready to talk merger. according to bloomberg the san francisco-based company has hired financial advisers to field takeover offers after being approached by a potential bidder. the company is worth $44 billion so any deal would be the largest ever of a software company. as you might imagine sales force soared after the report. they were up 17% at one point today. >>> up next, the warning. the reason why

san mateo, napa, alameda y contra costa. lorena/ots --- comienza a crecer la lista de candidatos que se postulan para las elecciones presidenciales... take vo --- esta tarde el senador republicano ''marcoo'' estara anunciando su candidatura en un evento especial en la histrica torre de la libertad en miami... --- rubio sera el tercer republicano que oficialmente anuncia sus pretensiones polticas...y se une a los senadores ''paul rand'' y ''ted cruz''... --- se espera que el gobernador de wisconsin... ''scott walker'' y el gobernador de florida ''jeb bush'' tambien den a conocer sus deseo de postularse a la candidatura presidencial... lorena - take vo wait for nats "i'm running for president." lorena --tras aÑos de especulacin, "hilary clinton" anunci oficialmente su candidatura a la presidencia de los estados unidos. --a travs de un video con partes en espaÑol, publicado en su sitio "web," la ex-primera dama expres sus planes enviando un mensaje, que dice y cito: "los estaounidenses necesitan de un luchador, y yo quiero ser esa luchadora." --la tambin ex-secretaria de estado agreg que su campaÑa iniciar en el estado de "iowa." --clinton de 67 aÑos, se postul a dicho cargo en 2-mil 8...

marco rubio said her message is old and that he represents the future. rand paul said hillary clinton represents the worse of the washington machine. >>> san francisco is movingo equipping all city vehicles with gps devices. they are expected to vote by june. he says the gps devices could help in emergency by providing locations and it could save money by convincing workers to drive the speed limit. some vehicles already have gps but installing it on all vehicles could cost $3 million. other cities have done the same thing and it saves money in the long run. >>> the cal bears basketball team landed one of the top recruits in the country. he plays for bishop plays for bishop o'dowd in oakland. getting him is the equivalent of when they got jason kidd. how he made it announcement last night. >> reporter: a big man with a bigger announcement. >> i am going to the university of california at berkeley. [ cheers and applause ] >> reporter: with those words he is staying in the bay area for college. becoming a cal bear next year. the decision he didn't make till a few days ago. >> it was hard. leading to arizona, cal, i think i made the best decision for myself. it

marco rubio said clinton's message is old and that he represents the future. and senator rand paul released an attack add saying hillary clinton represents the worse of the washington machine. >>> the city of san turning to the u.s. supreme court this week in its battle to move the oakland a's to the south bay. city lawyers plan to file an appeal with the high court tomorrow claiming major league baseball is violating anti trust laws. the san francisco giants have territorial rights to the south bay blocking an a's move. the -- san jose will petition the court saying anti trust rules should apply. >>> stocks were mixed. the dow was up 59 points. the nasdaq dropped 10 and the s & p500 added three. a hike in oil prices sent energy stocks higher. >>> google is reportedly facing an antitrust lawsuit by the european union. and announcement is expected sometime tomorrow. if the eu wins the game google could be fined as much as $6 billion and forced to give competitors greater prominence in searching. >>> another tough night for the giants. later in sports, joe fonzi on the home stand that isn't giving the home team the boost it needs. >> our chief meteorologist bill martin tracking the forecast in o

san diego, we're building the first one ever to run on natural gas. ships this big running this clean will be much better for the environment. we're proud to be a part of that. >>> marco rubio ended the speculation today entering a public field that is growing quickly. jeb bush widely expected to be in shortly. the freshman senator from florida making the announcement this evening in miami. >> we americans are proud of our history. but our country has always been about the future. and before us now is the opportunity to author the greatest chapter yet in the amazing story of america. but we can't do that by going back to the leaders and ideas of the past. we must change the decisions we are making by changing the people who are making them. >> senator rubio this evening, distancing himself from politicians of the past without quite mentioning jeb bush or hillary clinton. dana bash was there for the event. she joins us now. rubio talked about where he came from a lot, and how that changed who he is. >> he did. and one of the things he didn't talk about was the fact that one of the people who shaped who he is politically is a man he is now going to be running against fo

run with marco rubio, and fiorina ran for senate in 2010 losing to democrat barbara boxer by ten percentage points. >>> the woman who received a bill for $16,000 after takinga a ride with sanncisco's uber. >> 60 mile-an-hour winds and 60-foot swells the passengers and how they finally got to safety. >> i'm michael finney. pardon me ask finney is just ahead. just search for michael finney. i'll answer your questions live later. >> i'm sprenser christian. we're looking at the western sky which are mainly clear and there are low clouds in the coast and what's coming our way tomorrow? find out in my accuweather forecast coming up. >>> another live look yikes, 4:37 in downtown san francisco and it is pretty much bumper to bumper in both directions and oncoming traffic trying to get to the east bay and right hand side trying to get to 101 south and there is a huge giants game tonight, female announcer: get three years interest-free financing on brand name mattress sets. plus, get free delivery, and sleep train's 100-day low price guarantee. sleep train's interest free for 3 event is ending soon. ♪ your ticket to a better night's sleep ♪ >>> a cruise ship stuck in open water for

san francisco at the mandarin oriental hotel. by the way, bush just one of a handful of likely 2016 white house contenders to support this indiana law. the others include marco rubio and ted cruz. stephanie chuang, "today in the bay." >>> the city of oakland is supporting the lgbt community by boycotting indiana because of supporting the law. libby shaft is taking a stand against a discriminatory law. they are now boycotting any business travel to indiana. >>> oakland a's pitcher sean doolittle and his girlfriend eireann dolan are stepping in to head off what she describes as a negative response to the team's first lgbt pride night this coming season. dolan is offering to buy tickets for the a's june 17th game against san diego and the padres. she says several season ticketholders were trying to sell their tickets because they felt uncomfortable by the event. some were even posting homophobic remarks online. she has two same-sex parents, so for her, this mission is very personal. >> when i saw these negative comments, i thought of how nervous she was to tell me. i thought i hope these people who are going there are not as nervous as she was that they would b

marco rubio and former governor jeb bush who you see there are expected to declare soon as well as wisconsin governor scott walker. >>> vice president biden and his wife jill expected to arrive in sanfrancisco thursday. for political. couple then head to pg&e in oakland to discuss the importance of jon job trainings programs. plans to go to up cupertino to highlight obama commit tomorrow community colleges. >> coming up next. taking it to the streets. hear from cal students about to embark on the test drive of a life time. car that may be able to get 1000 miles to a gallon. >> wow! and they show you the secret >> what kind of mileage does your car get? may sound ludicrous to dream of getting hundreds of miles per gallon but some uc berkeley students race through the streets of detroit this weekend on few drops of gas. here's jonathan bloom. >>reporter: this is a fuel bottle we used last year in tickets. you can hardly call ate gas tank. not measured in gallon but in milliliter. >> it's remarkable how little fuel we are using in the competition. >>reporter: that's the whole point of the shell eco-marathon point of the shell eco-marathon. >> what we are competing for is not miles per

marco rubio is making a campaign swing through california. the florida senator gave a speech today in los angeles where he's also holding a private fund-raiser today. the next stop is san francisco for another private fund-raiser. rube yos, familiar with raising cash in california in 2015 on the central valley and meeting with mark zuckerberg in menlo park. another candidate is about to throw his hat into the ring in the hat for president and bernie sanders, an independent from vermont will launch a campaign on thursday seeking the democratic nomination and this is him in the abc 7 news roochl just last month, he will be the first official challenger to hellry clinton. he's a self-described independent socialist and will enter the race as a definite long shot. >> they were abducted assaulted and abused for more than a decade. tonight on a special edition of "20/20," robin roberts talks with two young women who were terrorized inside the home. amanda berry was 13 when she was kidnapped and gina dejesus was 14 when she was taken a year later. the two have written a memoir of the ten years trapped inside the home of ariel castro. the women said castro sexually assaulted t

san francisco is rebecca kaden. the firm's portfolio includes e-bay, groupon even an insurance company for pets. lots of experience. marco and betty you're in the hot seat. >> we know that we have the people that are going to buy the food off the grocery store shelves or $90 bag of freeze dried food. who are you targeting. >> people who have a passion for their pets. we have in our stores they are done by protein type and needs of the pet. you have your products in your grocery store which are okay. with ours no wheat, corn or soy products and $40 bag of grain free dried dog food. >> kelly >> how will you win our hearts and minds. >> we have low overhead. we also have great alternative foods like raw foods. >> you talk about private label as a part much your brand. how are you performing as compared to other brands in the store >> we haven't started our private label. our first product will be raw food. we just started our company a year ago. we just opened our stores. we're opening up nine stores right away in the first year and bringing best in class vendors and then stick our private label in the raw food section in t