you might think, a publishing business is special, we don't want that to get lumped the summer san sandal. from the consumer it's convenient to get it all in one shot. >> one of the amazon has done is make aggressive play for the publishing business. they want to become a publisher themselves. there was an announcement earlier this week i thought i would get your comment on they are going to be creating a platform for fan fiction. licensing various type of titles, gossip girl. vamp pyre diary. giving those in the writing community that like to write fan fiction to sell their work. talk about your reaction to that. >> it's a very smart. i wish i would have thought of it first. fan fiction, as many of us in the publishing industry and particularly in it's a huge community. one that has built its own fan base, the own resumes, and -- rules but sometimes difficult to navigate. for much the same reason self-publishing can be hard to 1/2 gaiter. you have to wade through not so great stuff to get to the better. i think amazon is smart to partner with somebody to give permission because fan ficti