we have sanjay khosla. i'm honored to speak to you.nternational in your book, "the wisdom of less," what is the "less" coca-cola has to do? >> the book's basic idea is to do a few things really well. >> is coke doing that? >> some of the things, they are doing too much and too little. therefore, one of the things would be to focus on a few things where they can relate win. bigger and bolder. is, whileews carbonated soft drinks are declining, it is a slow decline. >> you can work with it? >> you can manage it. unlike video rentals going out of business. have been some doomsday predictions. pepsico,yi, the ceo of commented last year that we actually believe that if you let this go on for too long, another three to five years, the consumer will walk away from carbonated soft drinks. hope: relies on soda for three quarters of its business worldwide. that is a massive part of its business. it cannot fix it through smaller bottles or customized bottles. >> there is a two-pronged strategy. one, a lot of success would come from smaller package