the division called sapient nitro. while the publicist was nicked, i can see the synergies and recognize how it can make publicists relevant in the digital world. i think this deal explains why this market likes social media and marketing plays and why the stocks of google, facebook and twitter remain undervalued, despite various missteps and execution issues. [ buzzer ] >> that have kept them from rallying of late. let kevin spacey tell you. when i was rooting around the website, i came across a speech he gave about the relevance of content, most specifically, story telling. the notion of the speech was brilliant, as is spacey. i guess that was something i should have figured. he talked about how all people want to do is hear and see great stories. they don't care how or when or where they hear them. they want to be engaged and be inspired. if you don't give it to them the way imax theaters rebelled against netflix, you get past the freedom of watching what you want to watch and when you want to now. spacey said there