. >> smart conference this morning with reporters sara lacey of tech crunch and michael copeland of "fortune" on press here. >> good morning. have you ever been in a safeway and noticed all of those gift cards near the checkout stands? not dozens of cards or hundreds, thousands of gift cards for everything from build a bear to olive garden. if you're like me, you wonder, why does safe way sell all those gift cards. >> the answer is actually quite simple. safeway opens the company that makes the gift cards. when you buy a chili's card, safeway subsidiary blackhawk networks holds those funds transferring them to the restaurant as you spend it down. now some cards blackhawk handles entirely, a turnkey solution for smaller operations and painless way for companies to get their name on a card. others are more like a partnership, from safeway in northern california to vaughn's in southern california to the dominic chain in the midwest, these cards are just about everywhere. of course, it's not the plastic card where the heavy lifting takes place, it is as they say the network. blackhawk's c

lacey schwimmer. apologies to matt damon, we ran out of time. tomorrow night, danny mcbride, sara