next, iowa state university professor sara marcketti talked about the creation of the fashion originators guild of america in the 1930's. despite its popularity, the guild faced backlash from merchants and in the 1940s faced federal sanctions for monopolistic practices. the fashion originators gu

next, iowa state university professor sara marcketti talked about the creation of the fashion originators guild of america in the 1930's. despite its popularity, the guild faced backlash from merchants and in the 1940s faced federal sanctions for monopolistic practices. the fashion originators guild of america was an attempt to protect and register original fashion. this class is about 40 minutes. >> good afternoon. i'm very happy to see you all here today. thank you for coming over to the memorial union to see this class. today i am going to present a paper called "docket off: a history of design piracy in the fashion industry." this work is currently under contract with texas tech university press. we will start with some questions to think about, do we know what design piracy is? all right with a showing of hands, how many of you have seen design piracy in magazines, intellivision, perhaps even on the internet? wow. a good number of you. here is my example with "marie claire" magazine, one with rachel ray and the higher-priced and the lower-priced version next to it. have you ever expe