to be sara nelson. so her priest job was -- ioob wit ga osndli weekly. >> guest: yes, before that s was editor-in-chief at publishers weekly. so she's always been a champion of books and a great insider and one who really has her pulse on what people ar rein sot,elhy am bht se ul w t gt reading -- be that great reading advocate. it's also intesting she left o magazine behind is, of course, because another bi piece of news is how oprfras vihe cl sosfe f tay utoe. thoklub was shut down in 2010 when she moved away from broadcast sipped case to her own network -- syndication to her own network. but she broughtt back with e moirilwhisoo thopbldn march about when she walked the pacific coast trail, all 1100 miles of it,ll by hearse. it's a -- all by herself. i couldn't put it down. ial w o usicthinat wthokhavi r club. so what she's doing is that there's not necessarily going to be a dedicated tv segment like there was in the past, but it'll tie in much more closely with the magazine tere'll be twitteran faceb

. >> joyce spoke to sara nelson at the sister carmen community center. sara is the program director. it is a non-profit organization that provides financial assistance to low-income families and helps them access public safety nets like medicaid, housing, and food stamps. in 2010, only 4% of sister carmen's clients were from well to do suburbs like superior. by the end of 2011, that had exploded to a whopping 22%. your demand went up from 2010 to 211 when the financial crisis started in 2008. why now? >> i think especially when it comes to middle class families their resources are drained. they've utilized all of their savings, all of their retirement funds. and we're their last resort. >> for the welch family, paying basic bills has become a struggle. even the grocery bill. so joyce put on a brave face and went to the sister carmen food pantry. >> i'm thrilled and blessed to have sister carmen. >> but you don't like coming back here? >> i hate coming back here. i hate it. i want to be able to do -- i want to pick what i want to eat. i want to feed my kid

. >> host: what about the addition of sara nelson as the interesting move largely because it is.she will be terms of revitalizing their on line presence, their blog which is changing the way that amazon editors pick works. as far as i can tell, she is not directly involved with the book publishing arm but from what i can gather, they have hired sara nelson to be -- [inaudible] and her previous job was the editor of opera magazine. >> host: and the publisher at -- >> guest: also a publishers weekly soshi has been first and foremost a champion of looks and a great industry insider and one who really knows -- has her pulse on what people are reading so that i believe his wife amazon brought her in, so she could be that great reading advocate. it's also interesting she has loved oh magazine behind and of course another big piece of news is how oprah winfrey has provided the book club which was announced a few days ago. it's different from the way it used to be. the book club was shut down in 2010 when she moved away from broadcast syndication to her own network, the oprah winfrey net