. >>> when a woman named sarah blakely was just 27 years old and a saleswoman, she had a good idea.arments that work hard to put stuff back where it was perhaps and flatter every figure. she turned that good idea into the very successful company called spanx. well, now of course they're ubiquitous. they've sold millions. they've made billions. and tonight sarah blakely has become the youngest woman to join the previously exclusive, mostly male club, the "forbes" billionaire list. >>> and across the pond today it was all hail the queen. kate, the duchess of cambridge, helping the queen, who's now 85 years old, kick off her diamond jubilee tour, celebrating 60 years on the british throne. >>> up next here tonight, some spectacular images of what's in the wild. and there's a good reason for them all. [ kyle ] my bad. [ roger ] tell me you have good insurance. yup, i've got... [ dennis ] ...allstate. really? i was afraid you'd have some cut-rate policy. [ kyle ] nope, i've got... [ dennis ] ...the allstate value plan. it's their most affordable car insurance -- and you still get an alls

sarah blakely, the inventor of spanx. >> she's the youngest woman to make the forbes list on her ownhusband. >> her slimming garments have done countless help to women. hello to you. >> good morning. >> thank you to you. >> thank you. >> congratulations. when sarah sat down, tv viewing audience, she said charlie, i'm going to make you blush. >> that's a story there. i really didn't. congratulations. i have never seen the two of them so enthusiastic about somebody they wanted to pay homage to. >> thank you. >> explain to me what it is you created ha that has all these people a twitter. >> thank god for panty lines. that's how it all started. an unsightly panty line. you saw what? >> it is a great american story. what did you do? >> i basically didn't like the way my own rear end looked in white pants. i don't know if this happened to you. it's a real problem for women. i couldn't figure out what to wear under my clothe. the body shapers were like wearing workout clothes under your beautiful clothes. i cut the top out of the control top pantyhose. i realized it was perfect and that the

we've had sarah blakely and . >> good morning. got a beautiful stay in progress. few showers tonight. 49 very mild is your overnight low. tomorrow, breezy, slow clearing a high of 57. call it 48 on satu,,,,,,,,,, hey california, it's cold and it's damp ♪ that's why the lady is a tramp ♪ that's why the lady is a tramp ♪ >> wow. don't we like the two of them together. y'all go first. yes we do. tony bennett and lady gaga. he's been delighting audiences for more than 60 years. and he's still making great music. >> muj success he is with duets ii. he released a new version, the great performances on dvd. welcome. great to see you. >> thank you very much. good to see you. >> pleasure is ours. i promise you. thank you. the pleasure is ours. how do you do it? >> i love what i do. >> still, tony. >> i'm never going to retire. i really am interested in learning all the time. and i love what i do. i love entertaining an audience and making them feel good. >> are you still learning? you're tony bennett and people are trying to be tony bennett. what more do you want to learn?

. >> all in good fun, sarah blakely, founder and owner of spanx, joins us now, congratulations on forbes magazine, how did you do it? this is a big deal. tell us about the inspiration. >> do not under estimate the woman that does not like how her butt looks like in white pants. >> that is the sound bite of the day, honey. >> i had never taken a business class, i just wanted an under garment that did not exist. a frustrated consumer, i cut up the pantsy hose and i decided that shapers were thick and felt like we were wearing work out clothes until spanx. >> first of all, let's talk about oprah and the influence that oprah had in all of it. >> yes, so, i am in my apartment and i invented the product, it took me two years to work on it at night and on the weekends. i wrote my own patent and i sent a gift basket to oprah and she chose spanx as the best product of the year. i quit my job selviging fax machines door to door -- job selv selling fax machines. >> you have never advertised it? >> no, we have never formally advertised. i invested in pr from the beginning. it's been a word of mouth

there was one new face on the list, 41-year-old sarah blakely, thanks to all of us ladies know that, spanx. her slimming undergarments company, she is the world's youngest self-made female billionaire and ladies thank her for it. >>> in health news a new treatment for deadly skin cancer might be a new turning point in cancer medicine. it involves a drug that triggers the body's immune system to take on melanoma. when doctors added radiation treatment all the tumor treatment disappeared. test will see if it can work on patients with kidney, and lung cancers. check out the health page at msnbc.com. >>> two last-second nba thrillers, the world's greatest soccer players go goal crazy and emotional day for peyton manning. last night the woeful washington wizards slammed hollywood's heros. your first look at sports is straight ahead. you're watching "first look" on msnbc. [ male announcer ] the draw of the past is a powerful thing. but we couldn't simply repeat history. we had to create it. introducing the 2013 lexus gs, with leading-edge safety technology, like available blind spot monito

. >> and to catch fire in the marketplace is the case for sarah blakely, the woman behind spanx. e became the first youngest self-made billionaire to make it to the forbes list. we caught up with sarah to find out what she felt were the key elements to her success. >> yeah, you know, it is funny, because i always say, be careleful about telling your friends and family your idea right out of the gate, because your friends and family have the best of intentions for you, but oftentimes, hearing their love and concern, you know, right up front can stop people in their tracks. so for me, i waited an entire year. i worked on spanx at night and on the weekends before i told any of my immediated friends and factual i what the actual idea was, and that is helpful and part of the reason that spanx exist, is because by then, after hearing all of the love and the concern and the objections didn't stop my path. ♪ take one step at a time ♪ there's no need to rush >> if you are on a limited budget i always give people the advice to get the prototype made and make sure it can be mass produced. th

sarah blakely joined the list success from spanx.co bell's dorito tacos on sale planning the biggest product launch in history. taco bell hopes for a turn around after a really bad year. that's america's money i'm rob nelson. >>> good thursday morning. one of the bay area's biggest food banks is cutting back on deliveries because of rising costs. second harvest bank says it is paying more for gasoline and up to 57% more for rice, eggs and peanut butter that mean the food bank is delivering smaller portions. a spokeswoman says the higher costs are hitting when services are needed the most. the food bank is asking for the public's help in raising money to feed hungry families. >>> committee will conduct an audit of san jose's employee pension plan. lawmakers requested the audit to settle a dispute over how big the problem is. cost estimates ranged from 300 million to 650 million dollars over union objections the city council has agreed to put a pension reform measure on the ballot committee ordering the staff to make the audit a priori

another great woman sarah blakely invented spanx. >> kathie lee is going to take issue with that, becauseshe invented it. >> that woman knows i invented it. you're from vermont. all right. among married couples where both the husband and the wife work, what percentage of the wives earn more money than their husbands, 5%, 10%, 15% or 20%? >> 20%? >> oh, my gosh. it's a bad day for me. >> good girl. so 20% of women out earn their husbands. >> what this is telling us is women are bringing so much to the marriage. one in three women are better educated than their husbands and the earning potential of women has increased so much. since 1970 the earning potential of women has increased 44%. the earning potential of men only increased 6%. >> we're on the move, baby. >> we're back. >> we're back. >> a lady from kentucky. among married couples, what was the first winter olympic event open to women, skiing, figure skating, luge or bobsled? >> figure skating. >> can't believe this. good for you. >> good day for the money. figure skating was the first. >> figure skating was the first. and 15 women co

sarah blakely squeezed on to the list this year by helping women squeeze into their favorite little blackresses. >> you look slimmer in all the right places. >> the creator of spanx was only 29 when she invested her entire life savings $5,000 into an idea inspired when she heard oprah saying she made her own version of a tummy flattener. kevin swank turned sweat into gold. >> coming up with underarmer a moisture absorbing sports apparel line. ilan musk raised his way to a cool $2 billion thanks to his car company tesla. his next project could take him to the moon literally. he is looking into space rocket engineering next. and less than a year after the death of steve jobs h his widow enters the list with an estimated $9 billion. the youngest on the list a 27-year-old dustin of facebook fame pulling in $3.5 billion. mark zuckerberg the second youngest although considerably highest on the list. out of the 128 newly minted billionaires this year two out of three are self-made inspiration for all of us. >> and now some inspiration as well. up next, subway dancer. >> coming up the young man a

joining me today, spanx founder, sarah blakely, this year's youngest billionaire.ports" stay with us. two of the most important are energy security and economic growth. north america actually has one of the largest oil reserves in the world. a large part of that is oil sands. this resource has the ability to create hundreds of thousands of jobs. at our kearl project in canada, we'll be able to produce these oil sands with the same emissions as many other oils and that's a huge breakthrough. that's good for our country's energy security and our economy. that's good for our country's energy security or creates another laptop bag or hires another employee, it's not just good for business, it's good for the entire community. at bank of america, we know the impact that local businesses have on communities. that's why we extended $6.4 billion in new credit to small businesses across the country last year. because the more we help them, the more we help make opportunity possible. this one's for all us lawnsmiths. grass gurus. doers. here's to more saturdays in the sun. an

the youngest self-made woman on the list is 41-year-old sarah blakely, the founder of spanx which tot it delicately if you don't know makes slimming undergarments. she is worth $1 billion. on be hatch of many women in america we thank her. >> i'm going to be very, very, very careful here and say congratulations. a billion is a good thing. and if you have a billion this might make this a little bit easier. gas is up 60 cents a gal so far this year. our chief business correspondent ali velshi went on the road and what he found is a real eye opener. [ male announcer ] this is lawn ranger -- eden prairie, minnesota. in here, the landscaping business grows with snow. to keep big winter jobs on track, at&t provided a mobile solution that lets everyone from field workers to accounting, initiate, bill, and track work in real time. you can't live under a dome in minnesota, that's why there's guys like me. [ male announcer ] it's a network of possibilities -- helping you do what you do... even better. ♪ will be giving away passafree copies helping you do what you do... even better. of the alco

the spanx founder sarah blakely graces one of the four covers at the top of the segment.s her rise into the billionaire ranks so remarkable? >> it's so remarkable because there's so many few women who have made it on to the list and have made their fortunes themselves. there are a report of 104, but only 20 of them made their own f fortu fortunes. people like oprah and meg whitman. sarah did it by herself. it's a remarkable story. >> they did fall off the billionaire list, who are they? >> well, folks like the blackberry makers. j.k. rowling she is one of the most successful women in the world. but because of the money she gave away and high u.k. taxes, she falls out of the ranks. >> okay. who is up and coming that we should be watching that may be making the hilist in the future? >> another woman, tori burch. her company has been very well. she's fashion designer who's very popular these days and we're hoping to see her climb into the ranks real soon. >> okay. we shall see and it's a fascinating read. it really is interesting to hear how the people have managed to build

sarah blakely made the list. she's worth about a billion dollars. you know the product. spanx.u ladies love that out there, apparently. she is now a new billionaire. also kevin play. he's the inventor of a product called under armour. it's moisture absorbing sportswear. he is worth $1.1 billion. newcomer to the list. and also we have this guy. elon musk, who is the co-founder of paypal, space x, and tesla motors. he is worth $2 billion. also guess who's on the list, the guy who invented 5 hour energy, the guy people pop to get their energy up. he's on the list as well here. it's interesting. real quick stat here. of the 128 new people on the list, 90 made their own fortunes, self-made billionaires. >> love that. >> god bless you. 38 inherited the money. also on the list steve jobs' wife lauren she's worth $9 billion. just one of two newcomers to break into the top 100. >> we say all you need is one good idea. >> congrats all of you. >> back in my home state michigan they're doing something strange on the campus of michigan state university in east lansing. they're offering this

sarah blakely, a 41 year old, this was her idea in her 20s. she owns the company all to herself.t every woman on the face of the planet wears. she is officially a self made billionaire according to forbes magazine. didn't inherit money or marry a rich guy. she did this with a great idea. sarah blakely a billionaire at 41 years old. >> that is amazing really and what is amazing about spanx is you would think it is one small demographic group. everybody is using it. >> there it is. >> donnie deutsche helped make this woman a billionaire. do you know how much money donnie has invested in spanx products. >> we call these spanx on the outside for donny deutsch. donnie didn't realize you were supposed to put clothes over the spanx after you put them on. looks good on you. on monday we will bring in steve schmidt. and meredith vieira has a new documentary. up next here as the republican race for president swings south mitt romney says he feels like he is playing an away game when he runs down there. that's next on "morning joe." [ woman speaking indistinctly over radio ] home protector

. >> do you know sarah blakely? >> yeah. met her in the green room.ls that were revolved. there are a few prototypes. >> this is someone who does good and entrepreneurial idea as well. like spanx. >> there is no reason why you can't do it. >> where is the ball actually being -- you can buy them on your webb site. $60 buy a ball and sent somewhere else. where are those places it's being used? >> in central america and africa primarily right now. we don't have any geographical bias. that's where we have funding. we're always looking for supporters. we're in mexico, el salvador, south africa, heading to haiti and the gambia later this year. >> thinking outside the bobbing. thank you. >> jessica and julia, thanks. thank you. >> jessica and julia, thanks. that does it for us,,,,,,,,,, ozzy... yeah? do you have a secret fantasy? yes. i'd like to fly to new york for a colonoscopy. enter the cbs cares colonoscopy sweepstakes. if you win our grand prize, we'll fly you to new york for three nights in a luxury hotel. watch the sunrise over central park, then kic

one of the newest billionaires is sarah blakely, the creatorw3f spanx.ad ok something negative, say something nice to yourself. because there might be little ears listening and the person from whom they take their lead is you. coming up, margaret cho has something to say to the young people posting these videos and the bullies who comment on them. coffee doesn't have vitamins... unless you want it to. splenda® essentials™ no calorie sweetener with b vitamins, the first and only one to help support a healthy metabolism. three smart ways to sweeten. same great taste. splenda® essentials™. so i wasn't playing much of a role in my own life, but with advair, i'm breathing better so now i can take the lead on a science adventure. advair is clinically proven to help significantly improve lung function. unlike most copd medications, advair contains both an anti-inflammatory and a long-acting bronchodilator, working together to help improve your lung function all day. advair won't replace fast-acting inhalers for sudden symptoms and should not be used more than t

sarah blakely was named the youngest self-made woman with a net worth of $1 billion from her business slimming undergarments. >> i wish i had come up with that product. i mean, it was logical, right? women need that. even men. right, ross? >> i think it's brilliant. people aren't going to admit they're wearing spanx but we know that they are clearly. >> do you think mr. slim needs to wear spanx? >> he may -- he may use the spanx and, christine, as you said, men are wearing them, too. we all could suck it in a bit. >> one way of saying it. >> not you, ross. not you, ross. you're perfect just the way you are. >> thank you. >> all right. and it's all eyes on apple after their latest launch. they claim no other tablets compare but can they convince consumers? that's the big question we'll discuss next.  >>> good morning and welcome to the show. the head lines from around the globe this morning -- >>> greece says it's happy with the rate of response to its bond offer as reports suggest athens has secured 58% participation ahead of the deadline this evening. >>> and in the

notable newcomers include spanx founder sarah blakely and kevin blank, underarm arresarres arun. >> you open any woman's drawer, at least one pair of spanx in there. >> and if you open any man's or women's drawer, you see underarmour. they keep inventing new clothes that athletes like. and i really think that company is blowing through the numbers here and will go through 100. a big push in the last few days. i did not see your name. >> me? don't start looking at me. we all know when somebody said i'm doing this documentary, they said i would love to see you and cramer go to costco guy. >> i'm a two cart guy. here's why i use two carts. i have a nice sized house. and what you do is you're going to be -- in the documentary, you fill up for the money. you go 12 times a year -- well, holiday season maybe add a couple. and of course you go birthday cakes ability t s and the crab . heavenly. >> i third they have good steaks. >> they have fabulous steaks, but i've cut back on meat. >> we'll talk more retail later. william sonoma out and more on mcdonald's. meantime, coming up, who is looking