she was born sarah breedlove. she became madam c.j.nd through her marriage, and basically in name, became one of the most powerful women of her time. >> trevor: it really is fascinating when you watch the story because, essentially, she made the fenty beauty of her time. >> she did. >> trevor: that's what she did. here she was a a black woman who realized black women weren't being catered to at all-- something that is surprisingly still true today in beauty and in products and in care. and she said, "i'm going to make something for my people, and i'm going to put my face on it," which was a big deal. you show that in the story. people were like, oh, madam c.j. walker, you can't just-- why do you think it was so important for her to put her face on the product because somebody said that face won't sell a product? >> because somebody said, that face won't sell a product." i guess if she was-- created the fenty of her time, does that make me rihanna? >> trevor: it does. it does. ( laughter ) it basically does. it really does. ( applause )