[sarah cipkar] over the years, there's been a lot of disinvestment from the downtown, so a lot of people are moving out to the suburbs. not just people, but services, our arena and a lot of different things. and i think they've been trying to reverse the trend and start to reinvest, but it still hasn't gotten quite there yet. it's really important for projects like this and also other organizations to encourage people to stay here to live and to make the neighborhood a better place. so i mean you're struggling with a branding of the city, but you're also struggling with real, tangible urbanism issues like density and making it a nice place. i think though it's about shifting the focus and saying that we're actually a suburb of detroit. like when you look at what windsor has to offer, like the downtown in particular, i can get on my bike and ride ten minutes, then hop on the tunnel bus and from there get on the qline and be at little caesar's arena and be watching a concert within about half an hour to 45 minutes. but you're saying things that windsor has to offer, but your example was go