down in october, shares of procter & gamble were a safe place to high up 11.5% in the last month sarah eisen speaking with the ceo. the stock is a rare bright spot. she joins us from cincinnati, ohio sarah? >> reporter: hi, melissa p&g's performance lately has to be do with the defensive tone in the market, as you mentioned also, p&g is coming off of a blockbuster quarter, where it grew market share in all categories in while -- quite a while. i asked david taylor, c oreo of p&g, if he thinks it can continue into next year at this rate >> certainly, there's no evidence, either unemployment or consumer confidence or any other of the macro factors that would cause me to lose confidence of the u.s. being a great market to do business in right now, it is one of the reasons why we're telling all our category leaders, we need to win in the u.s. >> reporter: i'm in cincinnati for procter & gamble's investors analyst day. they laid out a whole new change, actually a big shakeup in its organization. now six business units with their own ceos that' they'll be in charge of innovation, bringing products