i want to get those sarah frier and san francisco. -- in san francisco.eally is video ad revenue that people are excited about. have become ads increasingly common on facebook news feed. this is part of an overall try it -- trend for the company creating ads that are higher quality and get higher prices. they are done in an option basis. instagram also have the full power of facebook's advertising tools. that was all ported over to instagram in the last quarter. it is a huge bump. have already delivered such an incredible quarter, you can see that reflected in the stock movement, what will they do to build on this? the thing about the -- facebook is they have so much business. they have not even started to think about monetizing whatsapp. oculus has not started shipping headset -- they shipped to developers, but not consumers. that does not start until next year. oculus, whatsapp, the messenger product which is just starting to experiment with businesses coming on -- i think there are many levers of growth that analysts see down the road. that is why ther

joining us is bloomberg tech reporter sarah frier from san francisco. yone was aghast at share prices, but with it up between 40% and 60% today, isn't that what it wants to see, a nice pop? sarah: that is what they manufacture this thing for. they want a nice pop. people will still look at the nine dollars ipo price. that is the idea -- to raise money, and they raised a lot less than they could have based on the valuation. 140 companies -- more than that, who are worth more than $1 billion, and they will be looking at square right now thinking what will happen to us? are we going to be able to maintain our multibillion-dollar valuation in an ipo or acquisition? are people saying jack dorsey manage this ipo process correctly then? anytime you get a nice pop like this, it is something where people come away saying that works. i think square is just the first big consumer name company we have seen ipo in a while, really , since twitter, and people are going to be using it as a yardstick for how they should be doing. i think it is clear, even with the share

sarah frier, thank you so much. we will be back with you later.e check in with one of the world's leading experts on anonymous. as the cyber vigilantes carry out a declared war on islamic state. if you like bloomberg news, check us out on the radio. more of "bloomberg west" and our "west"-giving feast, next. ♪ emily: to the cyber fight playing out on computers around the world. >> hello, citizens of the world. we are anonymous. it is time to realize social media is a solid platform for isis's communication. emily: a twitter hastag emerged in the wake of the paris attacks. the international group claims to have helped take down 20,000 twitter accounts connected to isis since the attack. it is a controversial mission. joining me now to discuss and help clarify what anonymous is doing, gabriella coleman, professor and author of the book "the many faces of anonymous." what does it mean to declare war on the islamic state? gabriella: anonymous has declared war, the second iteration in the various operations. a couple of tactics are used. one is to flag

zuckerberg spoke with bloomberg news reporter sarah frier after the show about his views on science, ilanthropy, and impending fatherhood. sarah joins us along with our billionaires reporter, tom cap. what did suck -- zuck have to say? sarah: he wants scientists to start being treated more like the celebrities of other industries. he's gotten quite a lot of attention for being ceo of facebook. actors and actresses get a lot of attention. politicians are their own kind of celebrity, but don't tend to become superrich. he wanted to create something that would give them some incentive. cory: interesting stuff. the scene looks like it was -- i can't even imagine that seen in silicon valley, frankly. tom: it was a pretty surreal evening. coming down the red carpet, you had tech billionaires like anderberg, sergei brin, then you had celebrities come through. we had the cast of "silicon valley." we have bj novak from "the office," and of course, scientists. it's trying to convey some of that glamour and glitz you normally associate with los angeles up north in california. cory: the silicon v

cfowill be joined by square sarah frier. ♪ and >> it is 3:00 p.m.lcome to bloomberg markets. ♪ betty: good afternoon. i am betty liu. here is what we're watching at this hour. stocks are really struggling for any direction today after the fed filled rally we saw yesterday. jobless claims are hovering around four decade lows. basically failing to take off in trade today. -- allergan could be brought in what could become the drug industries biggest deal ever. in the pastf rally areh, energy's shares struggling to stay in the green. why the outlook could get even worse. we are about an hour away from the close of trade this thursday. i want to head to the market desk where julie hyman has the latest that is the scene today, we just could not carry the upper direction today. julie:

first of all, the c.e.o., sarah frier, former business vice president, former vice president of amazonervices. the caveat lead, a former executive at facebook and google. jacklin is now going to be leading square capital. does that make you any more optimistic, this strong bench of people, make you any more optimistic? >> -- jeff: that's the only way to sell the i.p.o. is to be able to look at that bench of exec activities and say we have jack as the leader but all these other people in charge of running the day-to-day operations of the company. we have an unusual fact of somebody trying to sell the i.p.o. of his company while running another one. trust me and my team. it's a 24/7 job to be a public company c.e.o. and he's going to do that twice. people say well, steve did that or carroll. no, nobody has actually done that. for the first time, have to prove their business. offering to the i think so institutionals while running a company, and one that's involvement doing extreme exro libel either. offensive let's talk about the business. osama, what do you see as square's main advantag

first of all, the c.f.o., sarah frier, former business vice president, former vice president of amazonvices. the hardware lead is a former executive at apple. jackie from yahoo is now going to be leading square capital. jeff, does that make you any more optimistic, this strong bench of people, make you any more optimistic about jack dorsey's ability? jeff: that's the only way to sell the i.p.o. is to be able to look at that bench of senior and proven executives and say we have jack as the leader but all these other people are in charge of running the day-to-day operations of the company. we have the unusual fact of who is trying to sell the ipo of one company while running another one. and say i am splitting my time and trust me and my team. is a 24/7 job to be the ceo of a public company c.e.o. and -- he's going to do that twice. people say well, steve did it or carol. no, nobody has actually done that. for the first time, have to prove their business. an i.p.o offering to the institutionals while running a company, and one that's not doing extremely well either. we'll see how well th

sarah frier is with us who covers facebook and twitter. and our guest cohost for the hour.usy week covering facebook, hitting an all-time high after a solid quarter. it is now more valuable than g.e. obviously, you and i have both been covering the company for a long time. what is your take? >> i think it would have been surprising if they did not beat expectations. i think we've gotten to the point where facebook just keeps doing more than what is expected every quarter. emily: 500 million people are watching videos on facebook every day. [laughter] it is a juggernaut. the rich keep getting richer. they have innovated through acquisitions as well as internal projects. it was brilliant for them to buy instagram. messenger is not making money yet. analysts are looking at that and --ing facebook has not done they have done a fraction of what they can do in the future. they are all raising their price points. what does facebook have to lose? are there any warning signs? there have been concerns about growth. .he numbers are so big how do they manage to accelerate user growth?