in new york, we have sarah kreps. is the founder and director of the technology policy institute at cornell university. and in dublin, adrian weckler, technology editor at the irish independent and also the host of the big tech show podcast. a warm welcome to each of you. and now, before we get into the politics of this, which is obviously very charged, i do want to break down a couple of the big issues here that the u.s. has taken with tiktok. firstly, data collection and influencing opinion. adrian, i'll start with you. i want to understand what sort of data we're talking about here. this is obviously a huge number of users, something like one in three americans. how far does that data collection go? >> well, it's like every other social media platform, that means your location, your name, what you do, what you're interested in, maybe what you buy, including trackers that might follow you around the rest of your phone or the rest of the internet. so, like other internet websites and social media platforms, we are ta