richard waters and sarah lacey. if you can land the cta contract, you have got this giant currency that can be used for other things. this could really make your company? >> yes. it absolutely could. we like mas transit. it is something we do extremely well. it is a high volume of users transacting every day. >> why not go with visa or mastercard? >> visa and mastercard are great, but there is a huge segment of mass transit riders that are unbanked or underbanked or otherwise don't have access to electronic payments or financial services that is a big deal. upwards of 50% of riders chicago, boston, new york, san francisco are unbanked. for different reasons, cultural reasons they might be immigrants. it is a big part of serving urban communities. >> i spent the last couple of years traveling in emerging world. in nairobi you can get in a cab and pay your cab fare. it is amazing these other countries have made because there wasn't a big, lucrative middle and upper class so in order to build a business in india or afr