we've come to a time in the show sarah lacy talks about herself and i know what you are thinking but in this case sarah has written a book it's just hit the store shelves called brilliant, crazy, cocky, how the top 1% of entrepreneurs profit from global chaos. we were talking a moment ago and among the three of us we have written four books. you have written two, you, two. we're still in the research area. >> tell-all memoir. >> so second book, easier than the first to make? >> well, you would think. this one because of the topic i picked far harder. my first book was really 10 years in the making. you know, a lot of the relationships, the learnings, the background had come as a result of covering entrepreneurs for so long. >> it was silicon valley start-ups. >> all i had to do wake up and follow around mark zuckerberg and do some writing. which could be intense but not undoable. this book i was work other jobs while doing to help support it. i spent 40 weeks in emerging markets which i did not have drivers, i did not -- i fly business class, digging around trying to find amazing entr