emma, iowa state university professor sarah mark keddie -- m arcketti talks about why fashion is not protected under copyright protection. despite popularity of the guild in the fashion industry, there was

emma, iowa state university professor sarah mark keddie -- m arcketti talks about why fashion is not protected under copyright protection. despite popularity of the guild in the fashion industry, there was backlash and eventually the guild face sanctions in the 1940's from the federal government for monopolistic practices. >> good afternoon. i'm very happy to see you here today. thank you for coming over to the memorial union to hear this class. today i am going to present a paper called, "knock it off: a history of design piracy in the fashion industry." this work is currently under contract with texas tech university press. we will start with some questions to think about, do we know what design piracy is? all right, with a showing of hands, how many of you have seen design piracy in magazines in television, or perhaps even on the internet? wow. a good number of you. here is my example with "marie claire" magazine, one with rachel ray and the higher-priced and the lower-priced version next to it. have you ever experienced design piracy while shopping online or at a brick-and-mortar