sarah mcbehalf lynn, singing the images of suffering animals and making an appeal for donations to theca. >> will you be an angel? >> reporter: it is one of the nation's leading animal charities. >> we were happy. >> reporter: joe sullivan was an executive vice president at the aspca when the commercials came out and part of the team that created them. now she works for the spca in houston. >> it is frustrating on this side of the table to realize that a bulk of our time and our staff time is spent trying to explain the difference between national and local. we need our donors and the people in our community to know where their money is going. >> reporter: gary rogers can tell you where donations to the aspca are not going. >> i don't know how they can put their head on a pillow at night, knowing there are so many animals out here that that money can be used for other things. >> reporter: rogers is president of the nassau county, new york spca. they investigate abuse and rescues animals in danger. >> one of the major problems that most spcas have is the aspca doesn't fund these agencie