sarah pele and -- people have joked that this is a place where the future might be and yet at the same time he did not elect the president and it was reported by others they tried to get chris christie to run and you say that he is disdainful of mitt romney. how do you square this way with what actually he was able to do? >> guest: what makes a fascinating character is he has competing interests. he is a man that is at war with himself because he is both a tv man and party man. we shaped the landscape through the medium and the television was the all powerful tool. it propelled the candidates and shaped the way they perceive the candidates but what happened is fox news became so powerful that it shaped the brand of the republican party that it ultimately eroded his efforts to get the republican into the white house because the brand, the image fox presented while it was compelling to the base and was a phenomenal and successful television product it wasn't a winning political message and associate conference at the limits of his power and of the book ends on the note that it's a story